Digitization and reorganization can solve market uncertainties in many cases

By: Trademagazin editor Date: 2021. 01. 15. 11:22

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More than 2,300 entrepreneurs and business leaders around the world have spoken about how to deal with the crisis in the wake of the pandemic. Those who remained stable or able to grow in 2020 have typically deftly reorganized their freed-up capacities and stepped on long-overdue developments, such as digitalisation.

The world we know changed radically last spring, with the Covid-19 pandemic posing unprecedented challenges to all existing companies, regardless of their size. But the leaders of small and medium-sized enterprises are creative people who have been programmed to survive and who still want to invent, innovate and create. In a recent study, they were asked how to navigate their company through a period full of these challenges and how they prepare for the future.

The research was carried out by The Harris Poll in March and August 2020 with executives from businesses with 2 to 200 employees and revenues of less than 1 billion USD a year.