Digital Retail Media Workshop 2023 – or a new media channel in the making

TrafikTV offers a solution to further strengthen the effectiveness of marketing and trade marketing communication and media spending.

Through TrafikTV’s tools, our message can reach up to 900,000 consumers at nearly 900 sales points. What’s more, the streaming network also enables precise, unique targeting, as we can present different messages regionally or even locally at the same time.

The large-screen displays are located in the checkout area, so they address the consumer in a targeted way, at the moment of purchase, with the help of video or other format advertisements.