METRO starts the winter season with a dessert catalogue

By: trademagazin Date: 2013. 12. 15. 01:37

Pralines and bonbons form an integral part of METRO’s confectionery selection.

Krubl Yvette kommunikációs vezető Metro

Krubl Yvette
kommunikációs vezető
Metro

Communications manager Yvette Krubl told our magazine that these products represent about 15 percent of their total chocolate sales. METRO divides its customers into two main target groups in this respect: services, companies and offices buy for their own consumption, while retailers sell what they purchase. In promotional periods METRO sells about one third of its total chocolate stock. Raffaello, Toffifee, Milka and Merci are the best selling chocolate products in METRO stores, but their own 800g Fine Food cognac cherry is in the Top 10 too. Customers are also looking for Hungarian sweets and they can find Stühmer and Szamos products on store shelves

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