Trademagazin > News and articles > Company and Personal News > Design and brand building the P&G way
Design and brand building the P&G way
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G Global Design decided to involve designers in the brand building process – they have to spend more time in flats and shops to see things through customers’ eyes and come up with better ideas.
Related news
More related news >
Related news
The Fressnapf group opened a customer service center in Pécs
Fressnapf International Business Services Kft., a subsidiary of the German…
Read more >DHL arrived at the Hungaroring for the Formula 1® weekend with a doubled fleet of trucks powered by biofuel
DHL and Forma-1® are already in Mogyoród, the FORMA-1® HUNGARIAN…
Read more >Lidl became the customers’ favorite store
Once again, thanks to customers, Lidl Hungary received prestigious awards.…
Read more >