“Daphne” will be available in Hungary from mid-April

GfK Daphne helps advertisers to get more ROI from their marketing communication budget. From mid-April 2011, the system will be available for customers of GFK Hungária, too.

To achieve best results, GfK Daphne uses innovative research and analysis tools which are specially designed for advertisers who want to continuously measure, analyse and optimise the effect of their communication efforts.