Picnic opens advanced e-commerce distribution centre in Germany

By: Trademagazin editor Date: 2025. 06. 12. 09:07

In Oberhausen, Germany, Picnic has opened a fully robotised order fulfillment centre capable of processing up to 33,000 online orders per day.

Photo: Oberhausen.de

The figures are impressive: 21 kilometres of conveyor belts run in the 50,000 m² e-commerce distribution centre in the state of North Rhine-Westphalia, Retail Detail reported. Here, 1,500 robots process up to 33,000 orders a day in three temperature zones (frozen, chilled and room temperature). Picnic can serve 200,000 households weekly from the new e-DC. Up to 1,000 new employees could eventually be employed. According to the retailer, this is its most advanced order processing centre to date.

“This new facility is built to do what Picnic does best: make grocery shopping remarkably simple, smart and sustainable,” the company says on its LinkedIn page. The investment amounts to 150 million euros. Picnic has been operating in Germany since 2018 and recently launched in the Nuremberg region of Bavaria.