Lidl on top

By: Gyarmati Orsolya Date: 2020. 03. 18. 08:50

Lidl has overtaken sister company Kaufland and became the market leader in the Czech Republic. Thanks to store modernization and expansion of the product range, the discounter has achieved double-digit growth and an above-average pre-tax return.

The discounter has replaced Kaufland at the top of the Czech food retail market. In 2018/19, Lidl generated almost more than EUR 50 million in turnover than its sister company.

The Czech market is considered to be one of the best developed in Central and Eastern Europe. The purchasing power in the country is growing steadily. Ten years ago, the Czechs were ranked 21st among the EU countries in terms of disposable per capita income, but last year they were already 16th – ahead of Slovenia and Portugal. This is also reflected in Lidl’s current branch concept, which has developed significantly in terms of shopping ambience and product range.