Packaged products (CPG) in the virtual space

It is more likely that consumers would visit the website of a packaged product (CPG) than become the manufacturing brand’s followers on Twitter or Facebook, irrespective of the product category – reveals an online survey conducted by Ipsos in 23 countries. The survey was conducted between November 2009 and January 2010 and nearly one quarter of Hungarian surveyees said that in the following 3 months they would probably visit the website of a brand that manufactured packaged products. This ratio is the same as the global average, but only 5-9 percent of Hungarians said that they would follow such brands on Twitter in the following 3 months and 5-8 percent stated the same about Facebook. According to Róbert Pintér, online strategy director of Ipsos Zrt. people use websites to gather information and go to social networking sites to tell their opinion about products.