Trends in packaging design

A survey conducted by prestigious packaging design website thedieline.com collected what they think the major trends in packaging design would be in 2014. Some of them might be debated, but now you can decide for yourself whether they stand or not. 2014 trends: geometric shapes with vivid colours, white typography on a transparent base – letting the product speak for itself, uncoloured cardboard used as packaging material – suggesting sustainability, strong contrast between black and white, contourless watercolour patches, pure white packaging decorated with just a few colours, special motifs to bring joy into everyday life.

Takács Attila
manager
DS Smith Packaging Hungary