Rewe Group Pledges To Offer ‘Unpackaged’ Cucumbers

German retailer Rewe Group has pledged to remove plastic packaging from its cucumbers, saving up to 160,000 kilograms of plastic per year.

As the retailer noted, the thin plastic film on cucumbers takes on an important protective function against dehydration and damage, as cucumbers are comprised of around 97% water.

The move forms part of Rewe Group’s overall strategy to remove plastic packaging from its own-brands where possible, or switch to recyclable materials.

By the end of 2025, Rewe and Penny intend to use a total of 20% less plastic in their own-label packaging.

ESM