Aldi Süd Announces Price Reductions On Fruit and Vegetables

By: Trademagazin editor Date: 2023. 03. 09. 09:31

Aldi Süd has announced it has reduced the prices of select fruits and vegetables in all 2,000 of its stores in Germany, commencing 6 March. The move comes after Aldi recently lowered prices on butter, milk, and coffee.

“Fresh fruits and vegetables are an important part of a balanced, conscious diet,” Aldi Süd spokesperson Erik Döbele said. “That’s why we make sure our produce arrives daily at our stores fresh. As the inventor of discount retailing, offering good quality at the best price is in our company’s DNA.”

According to a recent study by YouGov, Aldi Süd and Aldi Nord were considered as offering the best value for money among German supermarkets.

YouGov’s price-performance ranking for this year, conducted in cooperation with Handelsblatt, awarded Aldi the top spot in the food retail category with 54.9 points on a scale of -100 to +100. This marks the third consecutive year that Aldi has been named the winner of the price-performance ranking, the retailer said.

ESM