The frozen food market contracted

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point compared with the previous period. In terms of volume, the market contracted by 8 percent, while in value it was down 7 percent. Frozen potato sales fell the most (as a result of lower buying frequency and decreasing consumer scope), while frozen vegetables managed to grow in both value and volume.