Grill products have become less hypermarket-centred

Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value sales fell by 3 percent in the March 2009-February 2010 period. At the same time, sales improved from 32 to 35 percent in the 401-2,500 m² channel – reports the Nielsen Retail Index. The annual market is above HUF 1.3 billion in value. Private label grill sausage sales augmented by 8 percent to 28 in volume.