Rice dessert was a relative winner on the contracting market

Data by GfK Hungária indicate that reduced spending by households had a negative effect on the dairy snacks market: families bought 10 percent less cooled dairy snacks in the first three months of 2011 than a year earlier. A lower number of shopping occasions resulted in this reduction of volume sales. Average price per kilogram soared by 13 percent in the category in the first quarter of 2011, if compared with the price level in the first quarter of 2010. The biggest price increase, 30 percent was measured among cream puddings. It is noteworthy that rice desserts managed to expand within the category. They only represent 8 percent of the total category in terms of volume, but sales doubled from the first quarter of 2010. What is more, a year ago only 5 percent of households bought rice desserts – in January-March this year 7 percent of Hungarian households put this type of diary snack in their baskets.