The sour cherry crop is decreasing, prices are increasing

By: Trademagazin Date: 2024. 06. 05. 11:20

2023 is a particularly difficult year for Hungarian cherry growers. Compared to previous years, the declining harvest volume and the resulting increase in market demand will have a significant impact on both producers and prices. According to the latest forecast of the Hungarian Fruit and Vegetable Association and Product Council, FruitVeB, this year’s cherry harvest is expected to be between 50-57 thousand tons, which is less than last year’s 57 thousand tons, and significantly below the average of 70 thousand tons.

In the north-eastern part of the country, the harvest may be up to 30 percent lower than last year, which is mainly due to the severe frosts in April. On the other hand, in Transdanubia and in the central regions, the yield may be similar or even better compared to previous years. However, crop safety still poses a great risk, since the variability of the weather, damage caused by cracks due to precipitation, and losses caused by storms can significantly affect the final yield, reports Világgazdaság.

The Poles have a significant influence on the Hungarian market, as a significant part of the Polish refrigeration industry relies on Hungarian cherries. This year’s crop loss in Poland, which could be as much as 50 percent, further increases the demand for Hungarian cherries. As a result, Hungarian producers are hoping for an increase in prices, although Polish market strategies and late price formation cause uncertainty.

The Hungarian refrigeration and canning industry already struggles with excessive cherry stocks at the beginning of the season, and large German customers also ordered 10-30 percent less cherries this year. The domestic processing industry is under considerable pressure to establish this year’s opening price, which is expected to be higher than the prices experienced in recent years.