Shrinking share for private label products

Dog food sales were worth HUF 14 billion in the December 2014-May 2015 period. Value sales were up 3 percent and volume sales increased 2 percent. In the last six months 77 percent of value sales were realised by stores bigger than 400m². As for private label products’ performance, after the base period’s 65-percent market share this time they had to make do with 60 percent. Cat food sales amounted to HUF 10 billion – value sales improved by 7 percent and volume sales augmented by 6 percent. PL products’ value share dropped 2 percentage points to 43 percent. Dog food sales were worth HUF 14 billion in the December 2014-May 2015 period. Value sales were up 3 percent and volume sales increased 2 percent. In the last six months 77 percent of value sales were realised by stores bigger than 400m². As for private label products’ performance, after the base period’s 65-percent market share this time they had to make do with 60 percent. Cat food sales amounted to HUF 10 billion – value sales improved by 7 percent and volume sales augmented by 6 percent. PL products’ value share dropped 2 percentage points to 43 percent.