Chocolate fever and spicy orders – this is how Hungarians celebrate Halloween

By: Trademagazin Date: 2024. 11. 01. 11:56

Special orders and new candy trends in Central Europe: intimate wellness products and health-conscious sweets are becoming more and more popular. Thanks to globalization, the traditions of many countries are quickly reaching distant parts of the world. An example is Halloween of Celtic origin, which is now known almost everywhere and is celebrated in many places, including Hungary. Foodora’s data also show a spike in chocolate and candy purchases around All Saints’ Day.

As Halloween approaches, interesting changes in candy buying habits can be observed across Europe. According to foodora data, consumers in Hungary and the Czech Republic are developing new candy trends, and some surprising shopping habits can be observed around the Day of the Dead. In Hungary, for example, confectionery sales increased by 5.1% compared to last October. However, Sweden won the title of 2024 “foodora’s sweetest country” as it sold the most sweets.

Chocolate or trick-or-treating: Halloween candy collectors ask for chocolate instead of candy

Based on the data of 2023 and 2024, despite the increase in the price of cocoa, ordering chocolate during Halloween is becoming more and more popular. In Sweden, for example, a 17% increase was experienced, but in Norway, the Czech Republic and Hungary, interest in chocolate also increased. In the Czech Republic, sales of chocolate products rose by 23%, chewing gum by a remarkable 63%, and popcorn by 38%. In Hungary, chocolate and biscuits are still the best-selling products in the pre-Halloween period.

Spicy trends are unfolding in Central Europe

Halloween 2024 brought some surprising new things to online ordering. In the Czech Republic and Hungary, for example, the demand for intimate wellness products has increased significantly – domestically, the turnover of such products has increased by 48% compared to the previous year. This suggests that Hungarians prefer to order intimate products online, while this timing also indicates a new trend related to Halloween.

A less spicy, but also noteworthy change is the decline in the popularity of pieced and measured sweets, which can be partly explained by the increase in health awareness and the demand for convenience. Health-conscious products, such as gluten-free and vegan sweets, are also becoming increasingly popular in Hungary and Sweden, although they are still considered rarer products.