A quiet hour is held on the last Monday of every month in Magyar Telekom stores

Magyar Telekom will introduce quiet opening hours in its stores nationwide from November, the essence of which is that a so-called “quiet hour” will be held on the last Monday of every month, from 11 a.m. to 1 p.m. At such times, the stores reduce the stimuli and sound effects that are disturbing to customers with autism, meaning that digital displays are dimmed and the sound signals that are essential for customer service are quieter. The first such occasion will take place on November 24, 2025.

The initiative was developed together with organizations dealing with the affected people – the Szimbózis Foundation, which helps people with disabilities, and the Baráthegyi Blind Guide and Service Dog School Foundation – in order to be as adapted as possible to serving customers with special needs. The “quiet hour” was positively received in Miskolc, where it was tested in the Magyar Telekom store network as part of an awareness-raising week at the beginning of October. Prior to the Miskolc test, training was provided to all store employees by the involved civil society organizations, and the company plans to do the same for the entire store network in the future.

The initiative is one of the measures through which Magyar Telekom is committed to providing customers with disabilities with an accessible and dignified customer experience:

• Training for employees: The training provided to customer service and store employees provides guidance on how to communicate with customers with hearing, vision, mobility impairments, autism, and/or intellectual disabilities.
• Consultative store design: The transformation of 25 stores into so-called consultative equipment is currently underway, the essence of which is that instead of traditional counters, they sit at tables and have the same conversation with customers. service is provided at height. This solution not only creates a more direct connection, but also provides more convenient administration for wheelchair users.
• Assistance to the hearing impaired: In the spirit of inclusivity, sign language interpretation services are available in the company’s designated stores and telephone customer service. The contact interpreter button can be selected on the device that gives the store a number, which indicates to the service staff that a hearing-impaired person has arrived.
• Barrier-free orientation: a continuous visibility sticker with two clearly distinguishable colored stripes on the glass surfaces of the stores helps the visually impaired find their way.

“We constantly strive to create the highest level of customer experience, and in this regard, there is no difference between customers and customers. That is why we did not stop at meeting the legal requirements when it came to accessibility, but set ourselves the goal of meeting the expectations of the affected communities. To do this, we often have to offer more than what is required,” emphasized Zoltán Pereszlényi, Deputy Chief Commercial Officer of Magyar Telekom. “That is why all our new measures are preceded by thorough professional consultation, during which we work with organizations that are well-acquainted with special needs. This way, it can truly be achieved that our customers can use our services comfortably, smoothly and in a manner that is worthy of them.”

Magyar Telekom strives to achieve accessibility not only in its store network, but also in its products and services. The company is constantly developing its website and application to meet the strict requirements of digital accessibility: for example, alternative text is added to visual content, the contrast between text and background ensures readability, the content can be enlarged without distortion, and all functions can be accessed using the keyboard. During mobile calls, the Real Time Text function ensures instant text transmission between two callers; A large, embossed QR code in contrasting color on the boxes of mobile devices, SmartBoxes, home service devices, and their accompanying instructions ensures barrier-free use.