Family crisis strategy: we spend on our children's future instead of ours

Europe remains in the captivity of the crisis: according to the “Cetelem Panorama 2012” international research, the sentiment of the consumers has reached its historical low point. The survey examined the changes of consumer trends in 12 countries of the continent.

The European families respond to the uncertainties not only with savings, but with re-thought, value-based consumption. The survey’s results show that the European consumers instead of satisfying their short-term buying impulses are rather turning towards longer-term individual and family security: their main “consumer” purpose became the preservation of their health condition and ensuring the future of their children.