Nearly all registrations sold – Anuga 2011

Anuga: Positive signals during the run-up to the world's most important food and beverage trade fair

Anuga 2011: Large number of registrations – from Germany and abroad
– Anuga's partner country in 2011 is Italy
– Good response to the new trade show Anuga FoodService
– New profile for the trade show Anuga Chilled & Fresh Food

All the signals are pointing to success for the coming Anuga, which will take place from 8th to 12th October 2011 in Cologne. All ten of the event's trade shows are posting very strong demand. The trade fair halls are already almost booked out – six months before the event opens. A particularly exciting element this year is Anuga's partner country for 2011 – Italy. In addition, the continually growing food service and catering market is being much more strongly emphasized within Anuga through the new trade show Anuga FoodService, a concept that is generating a very positive response among exhibitors and partner associations alike. The new layout of the trade show Anuga Chilled & Fresh Food is also popular with the suppliers. “Anuga is once again demonstrating that it is changing with the market and is thus fully exploiting its great innovation potential for the benefit of the exhibitors and visitors,” reports Peter Grothues, Vice President Food, Technology & Environment at Koelnmesse. “We are looking forward to the coming fair with lots of optimism.” Anuga will occupy the entire Cologne exhibition centre – a total of 284,000 m² of gross exhibition space in nine halls, including some with more than one level.

Anuga 2011 will be based on the tried and tested Anuga concept of specialized trade shows. The ten specialized trade shows clearly structure the world's largest and most important trade fair for the food industry according to themes and focal points, and in their respective areas they bring together suppliers from Germany and abroad – ranging from small and medium-size companies to market leaders.

At a glance:

Anuga Fine Food – Gourmet and delicatessen products and general provisions, the biggest and most international of the Anuga trade shows. The companies exhibiting here will A. Viani, Develey, Di Gennaro, Fuchs, Herbert Kluth, Carl Kühne¸Saclà, Schamel, Seeberger KG und Seitenbacher aus Deutschland sowie internationale Firmen wie z. B. Ajinomoto, Assan Gida San. ve Tic. A.S., BIP Holland BV, Del Monte International, Delverde Industrie Alimentari SPA, Fazlani Exports Pvt Ltd., Monari Federzoni S.p.A., Monini S.p.A., Quai Sud SARL, Scana Noliko N.V., Scandic Food A/S, Sea Value, Struik, Thai Union and Unaprol Consorzio Olivicolo Italiano Scarl.

Anuga Drinks – Drinks will feature a wide range of non-alcoholic beverages, a special platform for trend and bar drinks and – in combination with Anuga FoodService – the Wine Special. The exhibiting companies will include Beijing Huiyuan, Bitburger, Bösch Boden Spies with Chiquita, Citrosuco Fias , Döhler, F.W. Langguth Erben, Gerolsteiner Brunnen, Glockengold Fruchtsaft, Harboes Bryggeri A/S., Nestlé Waters Türkei, Hermann Pfanner, Passina Products B.V., RAUCH Fruchtsäfte GmbH & Co and riha Richard Hartinger (Wesergold). Within Anuga Drinks, the Drinks Trend Forum will concentrate the latest trend drinks in an attractive setting – served by professional bartenders who will demonstrate their expertise with alcoholic and non-alcoholic beverages to the trade visitors.

Anuga Chilled & Fresh Food – Fresh convenience products, fresh delicatessen products, fish, fruit and vegetables – the trend segment in the trade and in food service, now even more clearly positioned within Anuga and expanded to include all fresh convenience products. The companies exhibiting here will include Edmund Merl, Feinfischräucherei Noll, Heinrich Kühlmann, King Cuisine B.V., Larsen – Danish Seafood, Mosna, Rügen Fisch, Stührk Delikatessen, Wewalka and Estonia Fisheries.

Anuga Meat – Meat, sausage, game and poultry – the trade show for the meat industry, featuring top international companies. The participants will include Alcisa & Pick, Brasil Foods, Citterio, JBS, L.D.C., Mafrig, Reinert, Tönnies, Vion, Wiesenhof and the zur Mühlen Group. Anuga Meat is the second-largest trade show within Anuga, after Anuga Fine Food.

Anuga Frozen Food – Frozen food and ice cream products – the international platform for the marketing of frozen food products, with exhibiting companies including Ardo, Aviko, Champimer Scelta Mushrooms, Crop's, Lamb Weston, Neuhauser, Pickenpack – Hussmann & Hahn, PinguinLutosa, Surgital, Wagner and Wernsing.

Anuga Dairy – Dairy products – the world's most comprehensive overview of the international milk products market. The exhibitors will include Alpro, Bauer, Conaprole, Ehrmann, Emmi, , FrieslandCampina, Goldsteig, Hochwald, Hoogwegt, Humana Nordmilch, Milchunion Hocheifel, Milkpol, Saputo, Uhrenholt, Valio and Zott.

Anuga Bread & Bakery, Hot Beverages – Bread, baked goods, spreads and hot beverages – the international forum for buyers from the trade and catering sectors, with participants including Andros / Bonne Mamman, Bahlsen, Darbo, DEK – Deutsche Extrakt Kaffee, Dilmah, Fürstenreform / Langnese, Guschlbauer, Harry Brot, Hyson, Intercookies, Kronenbrot, Kuchenmeister mit Mestemacher, Lantmännen Unibake, Mabroc, Mestemacher, Ölz, Schreyögg, Vandemoortele and Zentis.

Anuga Organic – Organic products – featuring exhibitors such as Alb-Gold, Bioland, Bio-Zentrale, Lauretana, Naturland, Roggenkamp, Schedel, Sonnentor, Bernhard Zabler, as well as national presentations from Denmark, Italy, the Netherlands, Romania and the USA.

Anuga RetailTec – Technology and services for the retail trade – companies that have confirmed their participation here include AHT Cooling and Bäro.

NEW: Anuga FoodService – Technology, food & beverage and equipment – a thoroughly conceived improvement on the previous trade show Anuga CateringTec. The range of exhibited products and services has been expanded to include the offerings of food and beverage suppliers. The aim is to provide a focused ordering and information platform for buyers from the food service and catering market. Many companies have confirmed that they are taking part, and some will be sponsors of the “Chef of the Year” competition or as a participant of the special show “Visions of Cooking”. The registered companies include Acobloc mit DEBAG, Cimbali/Faema, Christian Seltmann, J.J. Darboven, Evian, Firma, Fripan, Hupfer, Kahla, LMC Eurocold, Meiko, MKN, Rational, Salomon, Ugur Sogutma, Unilever, Wiesheu and WMF.

Supporting programme
The new Anuga FoodService will be enhanced through the integration of catering sector-oriented special shows. These shows will include the “Catering Marketplace” – which is organized by the German Hotel and Restaurant Association (Dehoga), Berlin, and Dehoga Gastgewerbe NRW and is specially oriented to the German catering scene – as well as “Creative Kitchen” and “Visions of Cooking”. The new Anuga FoodService will be complemented by a programme of presentations featuring renowned experts in the field.

Chef of the Year
Anuga FoodService will be even more attractive because Anuga is sponsoring the innovative Chef of the Year competition for professional chefs, which is an entirely new event for Germany, Austria and Switzerland. The participants destined for the finale – which will take place at Anuga in Cologne – will be determined in four regional preliminary rounds.

Partner country Italy
Italy is renowned worldwide as a great producer of food and beverages. At Anuga alone about 1,000 suppliers will impressively demonstrate the Italian food industry's tremendous diversity and wide-ranging spectrum of expertise. As people all over the world know, Italian cuisine stands for culinary delights and high quality. The Italian contingent's main stand at Anuga 2011 will be in Hall 11.2. Numerous companies will also be exhibiting their products and services under the ICE umbrella in the individual specialized trade shows, and individual Italian companies will be participating in all of the trade shows at Anuga 2011.

More information is available on the Internet at:
http://www.anuga.com
www.kochdesjahres.de