Only consumers’ wallet sets the limit

Consumption habits are changing in the baby food market too, more and more parents decide to feed their babies with baby food – instead of cooking for them – if they have enough money in their wallets. After the contraction of the baby food market that occurred between 2012 and 2014, last year brought increased value and volume sales. Sales of dry baby food grew a bit more than those of bottled wet products. Infant formula sales, especially junior milk sales, improved a bit faster than other product groups’.

Fruit purée in 90-120g bags is a relatively new category in the market; we can also find innovative products among biscuits and drinks – told Ilona Guba, sales and marketing director of Hipp Production and Trade Kft. We have known for quite a while that feeding babies in the first 1,000 days is of utmost importance: it has great influence on the child’s quality of life later. This is the reason why Nestlé developed the BEBA PRO infant formula range. These products are available in Hungary too. In NESTLÉ BEBA follow-up milk products there is a unique blend of proteins, called OPTIPRO, which is very similar to the composition of the protein in mother’s milk.