Only muesli was capable of a positive performance

According to the Nielsen Retail Index, retail sales of cereals and cereal bars fell by 2 percent in value and by 1 percent in volume, in December 2009-July 2010. Volume sales were around 3,500 tons and value sales amounted to HUF 4.5 billion. Hypermarkets’ value share from sales was 44 percent, supermarkets and discount stores were both at 36 percent. Private labels’ market share increased from 25 to 28 percent in value. The value of the muesli market surpassed HUF 1.5 billion, value sales fell by 3 percent, but volume sales manage to grow by 10 percent. Muesli bar value sales slumped by 10 percent and volume sales also plunged, by 13 percent; the size of the market was HUF 1.5 billion.