Magazine: Only the hair dye market was able to grow

Hair care product sales are highly concentrated as drugstores and hypermarkets realise the majority of sales. According to the Nielsen Retail Index, manufacturer brands are in a rather favourable position: while in the first half of 2010 and 2011 from the 60 household chemical and cosmetics categories audited by Nielsen 83 percent of retail value sales were realised by manufacturer brands, among hair care products their mean value was stable at 94 percent.

Shampoo sales valued at HUF 11 billion with manufacturer brands’ value share at 94 percent. Value sales were down 2 percent and volume sales dropped 5 percent. Hair dyes sold above the value of HUF 7 billion and in this category the market share of private labels was zero. Retail value sales improved by 4 percent and volume sales also climbed 1 percent. Hair conditioners: the annual market was worth HUF 2.5 billion, manufacturer brands’ market share fell from 94 to 93 percent in value. As regards hair styling products, the market was above HUF 2 billion and manufacturer brands lost 1 percent of their market share and were at 88 percent.