Tesco chose a CR adviser and a PR agency

By: trademagazin Date: 2008. 10. 07. 00:00

From first of October, the B&P CSR management and the NetAktív Kommunikációs Ügynökség make together the internal and external communication of teh retail chain.

In division of labor between the two
agencies the B&P in the first place does the CR management ,
namely helps the enterprise at formation and execution of the CR
strategy , till the NetAktív is accommodating joint and
institutional public relations-communicative tasks to this.

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