CORA – Pricer cooperation in electronic shelf labelling

After a successful pilot, the Pricer Electronic Shelf labels system (ESL) will appear in further CORA hypermarkets. Cora is one of the largest retail chain in the French food market.

The pilot started in 2007, at Cora’s Soissons shop, followed by three installations in France and Luxembourg in 2008, and now seven additional businesses are assigned to the system. Cora and Pricer are contracted, that the Pricer Electronic Shelf labels are the exclusive supplier of the network.
Due to the Cora installations Pricer has further strengthened its leading position in the French market.