Coop Italia Reviews Market Strategy As Consumption Declines

Coop Italia has reviewed its market strategy as food consumption declined in 2019 after three years of growth, according to reports.

The cooperative has increased its focus on environmentally friendly products, food welfare, and convenience, the Coop 2019 Report has revealed.

It is also making changes in its internal structure, the retailer said.

Coop’s private-label products, which continue to grow in share, will be at the centre of future actions.

Environmental concerns were seen gaining importance in the food sector, the report said, with 68% of consumers willing to pay extra for disposable plastic products to discourage purchase.

ESM