Coles launches What’s for Dinner platform

Coles has launched its ‘What’s for Dinner’ service. It exists on the Coles website and provides recipes for meals that can be made with five ingredients or less in under 30 minutes.

Shoppers can search through different recipes, pick the ones they like, and then add the ingredients to their shopping list, or online order. These meal plans aim to help shoppers prepare dinner, especially those who have limited time or want to try something new.

According to Coles’ research, 55% of Australians only decide what they want to eat for dinner on that day. The retailer also found 60% prepare meals in less than 30 minutes.

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