Coca-Cola – Win with your friends!
In the summer of 2013 for the first time in Hungary names replaced the brand name on Coca-Cola bottles as part of the ‘Share a Coke’ campaign. The message of the related activating campaign was called ‘Win with your friends’ and used online communities to reach the target group. Consumers could play in teams and by uploading 1 code the whole team had the chance to win. It made the game more attractive that prizes really appealed to the target group and were also closely connected to the campaign message. The promotion was a massive success and opened a new horizon for promotions.
Related news
Related news
The Fressnapf group opened a customer service center in Pécs
Fressnapf International Business Services Kft., a subsidiary of the German…
Read more >DHL arrived at the Hungaroring for the Formula 1® weekend with a doubled fleet of trucks powered by biofuel
DHL and Forma-1® are already in Mogyoród, the FORMA-1® HUNGARIAN…
Read more >Lidl became the customers’ favorite store
Once again, thanks to customers, Lidl Hungary received prestigious awards.…
Read more >