Coca-Cola, Apple, IBM are the world's most valuable brands

Coca-Cola remains the world's most valuable brand, but Apple is closing the gap –shows the study of the Interbrand consultancy company.

Just like in 2011, Coca-Cola occupies the first place of Interbrand’s global brand list this year. The brand worth 77.8 billion USD, after increasing by 8 percent. According to experts, the good result is driven by innovative marketing – shows the article of WARC. (marketinginfo.hu)