RXBar debuts clean-label granola clusters

Photo: Kellogg Company

RXBar is bringing its own branding to this category, putting many of its ingredients on the front of the package so consumers know exactly what they’re getting.

The Kellogg-owned better-for-you snack brand’s new offering comes in Original, Chocolate and Peanut Butter flavors.

The snacking brand’s granola is made up of “light, crispy clusters” of oats, nuts and other ingredients. Each serving has 10 grams of protein.

The latest RXBar offering comes as better-for-you granola pouches from a variety of brands hit store shelves.

Food Dive