Unfiltered lager is refreshed with citrus, Balaton Summer is coming soon

By: Trademagazin Date: 2026. 02. 24. 11:50

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Soproni’s offer is expanding with two exciting new products to make the time spent together as diverse as possible! Its unfiltered lager beer arrives on store shelves with a twist, supplemented with the refreshing taste of citrus, so that thanks to the popular flavoring, it can show the extraordinary possibilities of the beer category to an even wider audience. And under the name Balatoni Nyár, the popular brand awaits beer lovers with a non-alcoholic, watermelon-lime-flavored specialty that evokes shared summer memories and carries a seaside atmosphere. Because some swear by classic flavors, others seek something new, some toast with alcohol, others without: Soproni’s goal is for everyone to find the ideal choice for them in its portfolio.

As an innovative company open to innovations, HEINEKEN Hungária offers an immediate response to current changes in beer consumption habits with its developments. One such example is the market for flavored products: this segment grew by 12% in 2025, which is a great example of how consumers are increasingly looking for new and new flavor combinations.

Soproni Citrus Unfiltered Lager – Full of character, with citrus freshness

Why was this flavor chosen? The true, unadulterated character of unfiltered beer, combined with citrus, is also a great option for those looking for light and refreshing flavors. Taste tests consistently prove that lemon and lime go well with beer: these pairings are the most popular, especially among young adults. In addition, the flavor combination of beer and citrus fruits is not at all unknown among consumers: lemon is traditionally offered with wheat beer, but lemon and lime flavors are the most popular in the non-alcoholic radler segment.

Soproni Balatoni Nyár – watermelon, lime and no alcohol

Let’s jump into the summer together with Soproni’s new radler! The taste of watermelon reminds everyone of shared vacations and experiences by the water: these pleasant memories have now been packaged in a can by one of the country’s favorite brands. The watermelon-lime flavor specialty appeals to those who want to evoke the cloudless atmosphere of summer and lasting moments together with a glass of refreshing, non-alcoholic beer. This year, Soproni is not only launching an exciting, refreshing flavor, but also a new name: the watermelon-lime-flavored non-alcoholic beer Soproni Balatoni Nyár is waiting for customers on store shelves under the name Soproni Balatoni Nyár.

“Soproni is proud to have continuously kept innovation in mind throughout its history. We always strive to bring new products to the market that make the beer drinking experience even more accessible and bring a bit of playfulness and freshness to the category. Consumers choose Soproni for its excellent taste – and for what it represents: bringing people together around a table, creating space for real connection. What could be better suited to the year 2026 than a 0.0% radler, which is most iconic “Are you inspired by the atmosphere of our lake, Lake Balaton? The watermelon-lime flavored non-alcoholic drink and the carefully crafted, refreshing 4 percent Unfiltered Citrus Lager beer are the perfect, light twist that perfectly complements our already extremely popular Soproni Cherry Ale beer in Soproni’s rich product range”

– said Katalin Perényi, Marketing Director of HEINEKEN Hungária.