Chez McDonald’s – Video of the day

Except for a small, horizontal, black-and-white sign that reads “Create Your Taste,” you wouldn’t know that on a fairly bleak corner of downtown Los Angeles, McDonald’s has stealthily opened the only L.A. outlet that offers a new, automated program to customize burgers..

The renovated restaurant has a distinct L.A. vibe. Nooks with padded benches, pendant lighting, murals of City Hall and other local landmarks decorate the walls. The front counter isn’t a solid, impenetrable monolith, but individual stations.
Touch-screen kiosks that look like giant iPods take customers through the clerk-free customizing process. You can choose a 100% beef patty for $4.99 or a $5.74 burger with 1/3-pound of sirloin. Delivery is promised in eight to 10 minutes.
This is the wave of the future–more customization and automation. Fast food restaurants will be replacing most of their cashiers with kiosks.