Cheetos Pants: an orange fashion revolution for cheese powder lovers

By: Trademagazin Date: 2025. 04. 25. 10:36

Cheetos has entered the fashion world with an unusual piece of clothing: the Cheetos Pants are not only a flashy fast fashion piece, but also surprisingly practical. According to the brand, they have finally solved the eternal problem of Cheetle-coated fingers.

The most unique feature of the bright orange pants is the towel-like texture sewn onto the thighs, which offers a discreet way to wipe off the cheese dust that has stuck to your fingers while eating the cheesy snack.

Cheetos collaborated with Max Siegelman and Karoline Spenning of Siegelman Stable, as well as Zang Toi, to create the campaign.