Cheetos Pants: an orange fashion revolution for cheese powder lovers

The most unique feature of the bright orange pants is the towel-like texture sewn onto the thighs, which offers a discreet way to wipe off the cheese dust that has stuck to your fingers while eating the cheesy snack.

Cheetos collaborated with Max Siegelman and Karoline Spenning of Siegelman Stable, as well as Zang Toi, to create the campaign.