Discounter Penny Introduces Reusable Nets for Fruit And Vegetables

German discounter Penny is trialling two different variants of reusable ‘nets’ for fruit and vegetable products, in order to reduce the amount of packaging used.

The test will last for 20 weeks and in the end the variant that is preferred most customers will be introduced to its assortment.

Extra Payback loyalty points and reductions on future purchases of loose fruit and vegetables are set to be implemented, to encourage shoppers to purchase the nets.

The innovation is part of Penny’s sustainability strategy ‘Avoid.Decrease.Improve’, which aims to reduce plastic significantly, ESM reports.