PR
Youthful marketing from Rossmann
In 2016 Rossmann realised a two-digit sales growth once again, the drugstore chain won the Superbrands recognition and based on consumer feedback they scored the highest brand equity index among...
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Lidl: quality and good prices
Lidl Hungary’s story started in 2004 with 12 stores and a logistics centre. Presently shoppers can choose from nearly 1,400 products, from fresh baked goods made in-store to healthy foods...
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CBA’s new strategy
Since early 2016 Vilmos Lázár has been sitting in the presidential seat of CBA instead of László Baldauf. The new leader brought a new strategy with him, in the spirit...
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More modern, more comfortable and greener ALDI stores
ALDI continues the store modernisation programme that they started last year. Bernhard Haider, managing director of ALDI Hungary told our magazine that thanks to the new interior design of stores,...
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Environmentally conscious decisions by consumers – it is worth paying attention!
A nice meal can bring the family together, so it isn’t surprising at all that mothers and grandmothers pick the best ingredients and they put their heart and soul into...
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Premium category food products made using Hungarian technology on four continents
The story of Hagyó Kft. started as a small business in Miskolc, but today their distilling machinery is already used overseas, with help from the Hungarian National Trading House (MNKH)....
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Hajdú parenica cheese wins Product of the Year 2017
In early 2015 Kőröstej’s Hajdú parenica product range renewed in both packaging and content. The 190g parenica got a new look and an XL size, and a 105g mini version...
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This year Garfield brings mysteries to SPAR stores
The theme of SPAR’s 8th Garfield sticker collecting album will be the world’s unsolved mysteries, outer space and the mystical side of nature. On 65 pages 200 stickers will have...
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Would you like to avoid workplace accidents? This is what you should do!
In the first half of 2016 there were 10,276 workplace accidents in Hungary – 27 percent more than in the same period of 2015 – and many of these could...
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Special Golden Chocolate Egg
Golden Chocolate Egg is a special product because inside each chocolate egg there is certified jewellery: the majority of pieces are quality fashion items, but lucky women can also find...
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Special Golden Chocolate Egg
Golden Chocolate Egg is a special product because inside each chocolate egg there is certified jewellery. Gold jewellery is 9-, 14- and 18-carat and silver jewellery is 925 sterling quality....
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As many consumer habits as store types
In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...
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As many consumer habits as store types
In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...
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(HU) Hatalmas sikere volt a Lidl élményközpontnak az idei BabaMama és KidExpón!
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(HU) Szintézis Trafik rendszer – 2017-ben is potenciális választás
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SPAR already has more than 100 franchise stores
There are already more than stores in SPAR’s franchise network and these shops give work to more than 1,300 people. It was four years ago that SPAR’s first partner shop...
Read more(HU) The Body Shop – Hazai pályán telepített a Szintézis
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Parcel delivery across borders
Domestic CEP market leader Hungarian Post now offers a new international parcel delivery service, called MPL Europe Standard. The new service is provided at a better price, it is faster...
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(HU) IFS Élelmiszer-biztonsági Konferencia (2016. november 10.)
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Read more(HU) IFS Élelmiszer-biztonsági Konferencia (2016. november 10.)
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(HU) A Praktiker ismét a Szintézist választotta
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Magazine: 'I am proud of the last ten years’
Tibor Székács has been a member of the ALDI Hungary team since 2006 and in the last seven years he was working as the company’s managing director. From 2017 he...
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Stricter tracking rules
In October 2015 the Ministry of Agriculture and GS1 Hungary signed a cooperation agreement on establishing the National Food Tracking Platform. The platform’s objective is to help enterprises in their...
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(HU) Az Osztrák Nagykövetség Kereskedelmi Osztálya forgalmazó partnereket és kereskedelmi képviselőket keres
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(HU) Magyar Termék Nagydíjas a Nádudvari debreceni kolbász
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