Market News
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
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Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
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ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
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2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
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Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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Markets facing a structural turning point in 2026
Entering 2026, the global investment environment basically looks favourable for risky assets. Growth is likely to remain stable and monetary and fiscal policies are expected to be supportive. This article...
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GKI economic sentiment index begins 2026 with a small decline
According to a survey conducted by GKI Economic Research Zrt. with EU support, consumer outlook remained unchanged in January compared to December, but business outlook deteriorated slightly. This article is...
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Raw milk’s price kept falling in December
According to AKI PÁIR data, the average producer price of raw milk in Hungary was HUF 189.6/kg in December 2025. This article is available for reading in Trade magazin...
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Workers’ wage demands and company wage increase plans are becoming increasingly distant from each other
Randstad has once again conducted a survey among decision-makers in the corporate sector, which sheds light on business expectations for 2026 as well as the most significant HR challenges. The...
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One of the lifestyle paradoxes of the year: dieting in the coldest weather
At the beginning of the year, crowds of people start diets. After the festive feasts, Christmas cookies and New Year’s champagne, everyone suddenly starts with a “clean slate”: less crime,...
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Ski season: an emergency can cost hundreds of thousands if we don’t prepare consciously
Winter and the ski season are in full swing, and many Hungarians are targeting the ski resorts of neighboring countries: the more than half a millionactive domestic skiers are nearly90 percentof...
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The EP accepted the safeguard clauses concerning the Mercosur agreement
The plenary session of the European Parliament approved on Tuesday the protective clauses that serve to protect EU agriculture against the liberalization effects of the EU-Mercosur trade agreement, the body...
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Attention, sole proprietors! One of the most important deadlines of the year is approaching
KATA sole proprietors must submit their tax return for 2025 by February 25. Those who have exceeded their annual KATA income limit must also pay the related 40% special tax...
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Poultry meat imports fell in 2025
Based on KSH data, Hungary’s poultry meat exports increased by 3 percent to 227,000 tons in 2025 compared to 2024. Within this, the export of chicken meat increased by 12...
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An average pension fund member is already accumulating nearly four million forints
Last year, the average amount of service expenditure per member in voluntary pension funds increased noticeably, approaching four million forints – points out the financial journalist of BiztosDöntés.hu. However, this...
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AM: Ministry of Agriculture supports the replacement of plantations damaged by frost
The Ministry of Agriculture supports the replacement of plantations damaged by frost with a call for funds of two billion forints – the Ministry of Agriculture (AM) informed MTI on...
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AI has revolutionized SME marketing, but customers aren’t applauding
The use of artificial intelligence in the marketing of domestic small and medium-sized enterprises is spreading at a record speed, while on the consumer side there is a surprisingly wide...
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Health is decided at the family table – dietitians show the everyday application of the SMART PLATE® nutritional recommendation
Nearly seven out of ten adults in Hungary are overweight or obese, while a significant proportion of chronic diseases can be linked to poor nutrition and a sedentary lifestyle. However,...
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AMC: Hungarian organic products can be presented in Germany
11 Hungarian exhibitors can present their products at Europe’s largest organic food and biocosmetics trade fair, Biofach in Nuremberg, the Agrármarketing Centrum (AMC) told MTI on Wednesday. In addition to...
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The EP adopted rules strengthening the protection of the EU wine sector
On Tuesday, the European Parliament supported the new rules with a large majority, which aim to strengthen the protection of the EU wine sector, support producers and open up new...
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