Market News
Mineral waters recalled
AVE Mineral Water Producer and Distributor Ltd. and Magyarvíz Ltd. have recalled one of their mineral waters – the National Food Chain Safety Office (Nébih) informed MTI on Friday due...
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EU Commissioner: New regulation strengthens protection for farmers and smaller suppliers in the food chain
The European Union’s directive against unfair trading practices in the agricultural and food supply chain (UTP) is a key step in protecting farmers and smaller suppliers, EU Commissioner Marta Kos...
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How Coca-Cola plans to build more billion-dollar brands
The soda giant is focused on scaling regional offerings under incoming CEO Henrique Braun. Coca-Cola’s incoming CEO is looking locally for its next $1 billion brand. Henrique Braun, chief operating...
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AM: targeted national support is coming to producers in a difficult situation due to the milk market crisis
The government continues to pay special attention to preserving the stability of the domestic milk production sector and ensuring the liquidity of farmers. In addition to the December package of...
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Tesco sets out store expansion plans in 2026 including five former Amazon Fresh sites
One of the UK’s leading retailers, Tesco, outlined its store growth ambitions for 2026 as it plans to bring great quality products, at exceptional value, to even more communities across...
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Hungary is officially free from bovine brucellosis
The European Commission and the other Member States officially approved Hungary’s application for recognition of its freedom from bovine brucellosis in February 2026. This recognition is the result of the...
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Sustainable water use in agriculture with EU support
More than 31.87 million forints of EU support was used to develop a mindset for sustainable agricultural water use. Within the framework of the call for proposals RRF-4.2.1-23 – “Building...
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Brits Embrace At‑Home Celebrations While Germans Cut Back on Valentine’s Day Spending
In the United Kingdom, consumers are leaning into cosy, cost‑effective Valentine’s Day celebrations at home, while in Germany the romantic holiday is overshadowed by the carnival season, leading to noticeably...
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There is a call in the Netherlands to ban play sand due to asbestos contamination
Dutch laboratories have discovered traces of asbestos in playgrounds of kindergartens and nurseries, as well as in sand used in playhouses, and as a precaution, they are calling for a...
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Agrometeorology: mild weather disrupts the dormant state of plants
The milder than usual weather at this time disrupts the dormant state of plants, their cold tolerance decreases, while a marked cold front will bring back frosty weather this weekend...
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Home Start loan: MBH Bank has raised the stakes
MBH Bank has raised the stakes with the Otthon Start loan: the amount of credit that can be collected can be up to 350,000 forints. According to experts at BiztosDöntés.hu,...
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Perfume, LEGO rose and eternal rose are also available at eMAG before Valentine’s Day
Among the product categories related to Valentine’s Day, oriental perfumes are the best-selling this year, and instead of cut flowers, many people choose a sealed eternal rose, but many people...
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A strategically important logistics gateway has opened in Eastern Hungary: Ghibli and WLP jointly strengthen the region’s supply role
Ghibli Group and Weerts Logistics Parks (WLP) have opened a modern logistics hall with a floor area of 11,500 m² in Ebes, in response to the economic strengthening of the...
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Friday the 13th: “Love Grinch”, the anti-Valentine’s anthem, has arrived
The latest song by singer-content producer Dobai Aty, “Szerelem Grincs,” was released one day before Valentine’s Day, thoroughly stirring up the usual, heartfelt atmosphere on social media. The song, also...
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Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
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Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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An experience beyond scent
According to NielsenIQ data, in Hungary the fabric softener category generated HUF 43bn sales in 2025, with a 1.8% rise in value and a 3.1% increase in volume. This article...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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From routine to ritual
For 2025 YTD the hair care market is indicating double-digit growth (+25.8%), making it the most dynamically growing segment of beauty care. In terms of volume, growth is more modest...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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A change of era in the glass
According to NIQ Retail Market data, the fruit juice category showed a 9.2% growth in value, while volume sales were down 3.7% in 2025 if compared to the same period...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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