Market News
Consumer protection on a new basis
The National Authority for Trade and Consumer Protection (NKFH) started work on 1 January 2025. Our magazine spoke to its president Dr Lilla Német-Weingartner. This article is available for reading...
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IDEAAL™: the revolutionary superprotein – a competitive protein product from Hungary
A joint research and development project, three players, a special milk protein product – this is the recipe for IDEAAL™, the result of a one-of-a-kind collaboration. This article is available...
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Sweet euphoria in Cologne
Between 2 and 5 February Cologne hosted ISM, the world’s leading snack and confectionery trade show, which reflected the global upturn of the industry despite growing challenges. More than 1,500...
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DIJO Tortilla 4 pcs 250 g in multiple flavour versions
In addition to wheat tortillas, Dijo also offers innovative flavoured versions that bring a fresh twist to the classic product selection. These include the spinach and basil tortilla, the tomato...
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New measures to eradicate bird flu epidemics
Waterfowl farmers who agree not to produce for three years may receive state support, announced Minister of Agriculture István Nagy on his social media page. The Ministry of Agriculture will...
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Targeting or Over-Targeting? – The New Marketing Dilemma
With billions of ad impressions, the key to marketing success today is balance: reaching a broad audience while connecting with people authentically and personally. The Variety Entertainment Marketing Summit was...
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Generali’s general meeting approved the 2024 financial report and elected the new board of directors
The 2025 General Meeting of the Generali Group approved the 2024 financial statements, which ended with a net profit of €3,724 million, and decided on a dividend of €1.43 per...
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István Nagy: Animal keepers have a huge responsibility in curbing the foot-and-mouth disease virus
Animal keepers have a huge responsibility in stopping the spread of the foot-and-mouth disease virus, and all farmers must comply with the regulations – the Minister of Agriculture emphasized at...
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Grilling cheese – not only in the summer anymore
Following a sharp decline in 2023, the grilling cheese market returned to a growth path in 2024. This article is available for reading in Trade magazin 2025/5. “Although inflation and...
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The Ministry of Agriculture provides support for farmers in Natura 2000 grasslands
Those affected will receive much-awaited support, in the first round, more than 7,500 farmers in Natura 2000 grasslands will receive a compensation payment of almost 7.7 billion forints thanks to...
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The margin freeze could be extended to toiletries as well
Minister of National Economy Márton Nagy announced in a video posted on his Facebook page that, in addition to food, the margin reduction would be extended to household toiletries used...
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The SZÉP card, health fund membership and merchandise credit also increase the willingness to spend
The Széchenyi Holiday Card is part of everyday life: two-thirds of Hungarians who own a SZÉP card use it several times a month, according to a recent survey by Pepita.hu....
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Half of young people feel at least a 16 percent increase in prices
Young people experienced an average inflation rate of 19 percent in February this year, but the median value was also 16 percent, according to the latest results of the K&H...
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This is how much Hungarians spend on graduation
Graduation is one of the most important milestones in a young person’s life, and the range of gifts is accordingly wide: everything from simple attentions to luxury items can be...
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The EU is looking for new markets for the food industry
The loss of the American market poses a serious challenge for the European Union’s food exports, which is why the search for new trade opportunities has become more urgent than...
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The commercial real estate market is on the verge of recovery – MNB is confident
According to a recent report by the Hungarian National Bank (MNB), the commercial real estate market moved up from a multi-year low last year and further recovery can be expected...
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After margin freeze: sour cream prices continue to fall
More than a month has passed since the government introduced a margin freeze on thirty products, including dairy products. In the case of sour cream, the price drop was particularly...
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Expanding food production capacity: SPAR Hungary will spend approximately HUF 1.9 billion on the development of its plants in 2025
SPAR Hungary will expand its Regnum Meat Plants in Bicske and Perbál and its SPAR enjoy. convenience plant in Üllő with equipment that will significantly increase its production capacity this...
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Strawberry season 2025: the popular fruit still hasn’t gotten cheaper
The strawberry season traditionally starts in spring in our country, but due to the continuous price increase in recent years, fewer and fewer people can afford to regularly buy this...
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A new variety of tomato has been added to Lidl’s shelves – Herencsényi seedlings for biodiversity
The diversity of landscape varieties plays a key role in adapting to the constantly changing environment, weather and market demands. Now the Herencsényi landscape variety tomato has also been added...
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Is game over for Temu and Shein in Europe, too?
The European market is facing a new challenge due to the US trade restrictions: packages from Shein, Temu and AliExpress are increasingly flowing into the EU. Due to the economic...
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Conscious wine consumers: changing habits among younger generations
The proportion of occasional wine consumers among 18-40 year-olds has increased significantly in the past two years, according to a representative study commissioned by the National Council of Mountain Villages...
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Hard-to-recycle waste: solutions emerging, but the goal is still far away
Although more and more types of waste are becoming recyclable, the processing of many materials remains extremely costly and complicated, according to recent summaries by Euronews and Glass International, shared...
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Hungary’s agricultural relations with Georgia are reaching a new level
The cooperation between our country and Georgia in the field of agriculture is particularly important, said István Nagy, Minister of Agriculture, who received David Songulashvili, Minister of Environment and Agriculture...
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The “buy now, pay later” solution is spreading – but late repayments are increasing
Buy-now-pay-later (BNPL) financing is becoming increasingly popular in the United States, but the rate of late payments is also increasing, according to a recent survey by Lending Tree. According to...
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Minister of Agriculture declares force majeure due to April frost damage
The spring frost damage that occurred at the beginning of April is recognized as a force majeure event for the entire territory of the country by Minister of Agriculture István...
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China would stimulate domestic consumption with tax refund relief
China has taken another step to boost weak domestic demand by lowering the threshold for tax refunds for foreign tourists, the Ministry of Commerce and other government agencies announced in...
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The risk of bird flu epidemics must be reduced
In the future, we will continue to strive to reduce the risk of bird flu epidemics in every possible way, and to this end, we intend to introduce effective incentives...
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New discounts, developments and a record year in Budapest’s spas
Budapest’s beaches will officially open on May 1, but the weather could easily change the plans, Ildikó Szűts, CEO of Budapest Thermal Baths and Thermal Baths Zrt., told Pénzcentrum in...
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This year’s Hungarian Bread program began with a wheat blessing
This year’s Hungarian Bread program began with the Carpathian Basin Wheat Blessing Ceremony held in Karancs, Croatia. In the year-long program, Hungarian farmers from both within and outside the border...
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