Market News
Hungarians are the winners at Reál too – the store chain launches a joint promotion with Magyar Termék
Those who participate in the joint national prize draw of Reál and Magyar Termék Nonprofit Kft. can win valuable prizes and shopping vouchers. With the promotion, the two companies want...
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Dramatic spring frost: fruit growers’ prospects worsen, nationwide frost damage hits plantations
At the beginning of April, an air mass of arctic origin reached Hungary, bringing brutal overnight cooling. The cold wave caused serious damage to domestic orchards, especially in the northeastern...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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What’s bad for corn is good for sunflowers
This year, the sunflower sowing area in Hungary could reach up to 750,000 hectares, according to Syngenta’s pre-spring sowing market analysis. According to the company’s data, opposite processes are taking...
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Ministry of Agriculture encourages farmers to report frost damage
The agricultural damage mitigation system creates an opportunity to partially mitigate the damage caused by spring frost. It is definitely worth it for farmers affected by spring frost damage to...
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Danone’s Alpro announces UK investment to support switch to 100% British oats for plant-based drink
Leading plant-based brand Alpro has announced a major investment in the UK to allow its most popular oat drink to be made from 100% British Oats for the first time,...
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Marketplace drives online growth for Decathlon
Last year, Decathlon generated 26 percent of its German trade volume online. The marketplace’s share within that has nearly doubled in just one year. The platform serves as a catalyst...
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The PTE Viticulture and Enology Research Institute has renewed its machinery and winemaking equipment
The University of Pécs Viticulture and Enology Research Institute (PTE SZBKI) has renewed its machinery and winemaking equipment as part of a development worth almost one billion forints, the Baranya-based...
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ALDI Launches Supermarket First Own-Label Aluminium Wine Bottle for Just £5.99
Aldi is toasting to a greener future with the launch of the UK’s first supermarket own-brand aluminium wine bottle. Arriving in stores on 14th April, the Costellore Pinot Grigio (£5.99,...
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There is still no new outbreak, protection was also on the agenda at the government meeting
There is still no new outbreak, effective protection against foot-and-mouth disease – said István Nagy, Minister of Agriculture, in a video uploaded to Facebook on Wednesday. The minister indicated that...
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GKI analysis: Productivity in trade has grown 6 times faster since 2010 than in manufacturing
In the third part of our series examining labor productivity in national economic sectors, we take trade after manufacturing and construction. In 2023, trade accounted for an average of 11.3%...
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Retail turnover accelerated on an annual basis, but fell compared to February – sector outlook
As expected, weaker data came from stores: retail sales decreased by 0.6% in February compared to January, while there was an annual increase of 3.3%. On a fixed basis, we...
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Annual inflation fell slightly more than expected in March
In March 2025, the annual inflation rate in Hungary decreased to 4.7%, which exceeded analysts’ expectations. Although the rate of decrease is moderate, the trends observed based on monthly data...
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Hungarian specialties in Singapore
One of Asia’s most important international professional exhibitions, Food and Hotel Asia (FHA), has opened in Singapore. More than sixty-five thousand visitors are expected to attend the event, which will...
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EU Commissioner: Europe must be positioned in the context of the paradigm shift in the global trading system
Member states must agree on how to position Europe in what could be described as a paradigm shift in the global trading system, the European Commission’s Commissioner for Trade and...
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Among fresh meats, chicken breast, pork leg and various minced meats are the most popular at Lidl
Lidl Hungary prioritizes products from Hungarian meat suppliers, which is also supported by the fact that it sells nearly 70 thousand tons of Hungarian fresh meat in its stores annually....
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The carbonated soft drink market is bubbling again
Over the past two years the performance of the Hungarian soft drink category has been influenced by a number of factors. Changes in the tax rules, preparations for the mandatory...
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All domestic freight forwarders may now be affected by the new EU customs requirements
The European Union’s Import Control System 2 (ICS2) has entered its final phase of implementation, meaning that from April 1, 2025, the new customs requirements will also apply to rail,...
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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...
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Mushroom exports have strengthened
According to data from the Hungarian Central Statistical Office, Hungary’s foreign trade balance for champignons has been positive in recent years. The foreign trade surplus for champignons increased to HUF...
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Poland’s Biedronka opens first store in Slovakia
Polish retail chain Biedronka has opened its first store in Slovakia in Miloslavov, near Bratislava. The Jerónimo Martins subsidiary has also set up a new distribution centre in Voderady, where...
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Manpower: Employment may expand slightly in the second quarter
Sorry, this entry is only available in HU....
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Information on reporting spring frost damage
The agricultural damage mitigation system creates an opportunity to partially mitigate the damage caused by spring frost. In this regard, the Ministry of Agriculture draws attention to the following. It...
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Scientifically speaking, against bloating: what does the FODMAP diet know?
Bloating is a common and unpleasant symptom that affects a significant portion of the population — and even more so among those living with irritable bowel syndrome (IBS). The latest...
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Agro-ecological Program payments reach another milestone
A further 14,500 applications have been partially paid out under the Agro-ecological Program (AÖP). Following the previous payment schedule of HUF 34 billion, almost HUF 27 billion will be received...
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St. Hubertus’ new, captivating commercial tells the story of the power of friendship
The new St. Hubertus commercial has arrived, guaranteed to touch our hearts. The film draws attention to the power and significance of friendship with special sensitivity and spirit in a...
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Co-op launches retail media tool targeted at convenience shoppers
Co-op has launched a new retail media tool enabling brands to target sets of convenience shoppers across digital channels. The retailer said Co-op Compass is a managed service activating audiences...
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A fabulous gluten-free recipe book was published on World Health Day
The newly published book, Fairytale Recipes Gluten-Free, helps families switching to a gluten-free diet with fabulous recipes, written by lifestyle consultant Hajnalka Virágh and her ADHD daughter. The book introduces...
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UN: Sustainable water management is essential to feed the population
Access to water is essential for putting food on the table for the people of Europe and Central Asia. Water security can also act as a catalyst for making the...
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