Market News
Hungarian webshops under pressure
Although 80% of domestic webshops still expect growth in 2025, the entry of international marketplaces is putting pressure on them: one-third is already experiencing a decline in sales. This article...
Read more
Unbroken growth in smart device payments
Among K&H customers the popularity of smart device payments keeps growing rapidly. This article is available for reading in Trade magazin 2025/11. According to the latest data from the bank,...
Read more
New programme to support the digitalisation of Hungarian businesses
Visa is launching a Digital Payment Programme in Hungary, which aims to prepare micro- and small businesses for a world where consumers are increasingly shopping online and paying digitally. This...
Read more
The digital space is the new mailbox
For Hungarian consumers fast, simple and mobile-friendly interfaces are more important than spectacular visual solutions. This article is available for reading in Trade magazin 2025/11. Research conducted by Shopfully and...
Read more
Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
Read more
New secretary general at KOZMOS
This article is available for reading in Trade magazin 2025/11. A long and successful period has come to an end in the career of István Murányi, secretary general of KOZMOS,...
Read more
Trade magazin: 2025 brought another shower of awards
We are proud to inform our readers and partners that Trade magazin’s work has been recognised with several awards in recent weeks. This article is available for reading in Trade...
Read more
Duality in wine
This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...
Read more
Sparkling wine 2025
This article is available for reading in Trade magazin 2025/11. According to András Csomay, marketing manager of Törley Sparkling Wine Cellars, in recent years the company’s sales have shifted towards higher-value products....
Read more
Wineries reloaded: the second generation is coming
Our magazine interviewed Pálma Koch, the president of Junibor – Young Winemakers’ Association. This article is available for reading in Trade magazin 2025/11. How does the professional attitude and vision...
Read more
Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
Read more
Style, language and tools
One of the biggest problems the wine industry is facing is the aging consumer base. This article is available for reading in Trade magazin 2025/11. Younger generations find it harder...
Read more
Are you in the book? – Superbrands evaluated once again in 2025
In Hungary the Superbrands Programme has been recognising brands that stand out from their competitors since 2004. In 2025 the programme awarded the Superbrands and Business Superbrands titles to 500...
Read more
Food & Label Trade Day for the fourth time
On 16 September Ökosys Zrt. and Dr Ágnes Szegedyné Fricz organised the Food & Label Trade Day. Guest writers: Éva Sebestyénné Szakál (Ökosys Zrt.) és dr. Ágnes Szegedyné Fricz This...
Read more
Conscious choices instead of reactions: what matters to European consumers today
According to data from the YouGov Household Panel and the Behaviour Change research, while some consumers feel that the financial pressure on them has eased, others continue to face persistently...
Read more
There is still room for growth in Hungarian stores
There was a small growth in retail sales in August. According to calendar-adjusted data, volume sales increased by 2.4% year-on-year and by 0.8% compared to July. This article is available...
Read more
Export champions and innovative candies
In October the Association of Hungarian Confectionery Manufacturers (Hunbisco) and the Committee of European Sugar Users (CIUS) held a roundtable discussion in Budapest. This article is available for reading in...
Read more
Global supply outlook favourable for key food commodities
According to a report released on 3 October by the Food and Agriculture Organization of the United Nations (FAO), the global market index for food commodities declined a bit in...
Read more
No promotions, no shopping
The majority of Hungarian shoppers prefer to spend when they see a promotion. This article is available for reading in Trade magazin 2025/11. According to a survey by Árukereső.hu, 57%...
Read more
Industrial production is still declining in Hungary, but it is growing in the EU
Industrial production in the EU grew by 1.8% in July 2025 compared to July 2024, according to a recent analysis by GKI. This article is available for reading in Trade...
Read more
Onions have become much more expensive
According to data from AKI PÁIR, the producer price of brown-skinned onions (harvested this year) at the Budapest Wholesale Market was HUF 276/kg, exceeding the average price in the same...
Read more
NÉGYOSZ did a lot for plant-based foods in the summer
The summer of the National Association of Plant Based Food Manufacturers and Distributors (NÉGYOSZ) was busy with elections, festivals and professional events. This article is available for reading in Trade...
Read more
Vegan scrambled eggs at 30,000 feet
On 5 October American Airlines expanded its in-flight menu with a new vegan breakfast option: Just Egg plant-based scrambled eggs with hash browns, vegan cheese, spinach, corn and California peppers....
Read more
Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
Read more
Safe vegetable fermentation
Home fermentation is undergoing a renaissance, adding variety to the winter diet./ This article is available for reading in Trade magazin 2025/11. Sauerkraut, kimchi and beet kvass aren’t only healthy...
Read more
Saveggy develops edible plant-based cucumber packaging
Swedish start-up Saveggy has developed a breakthrough solution to replace plastic packaging for cucumbers: the edible plant-based coating is made from rapeseed oil and gluten-free buckwheat oil, keeping the product...
Read more
Demand for plant-based protein is the engine of the European nut market
In 2024 the European Union maintained its leading position on the global nut market, importing around EUR 6bn worth of nuts. This article is available for reading in Trade magazin...
Read more
Responsible Gastro Hero Foundation: a sourdough and kombucha sharing campaign
Marking World Food Day on 16 October, the Responsible Gastro Hero Foundation is launching a community fermentation campaign, titled “Share your kombucha! Share your sourdough!” This article is available for...
Read more
In Germany more than half of ALDI SÜD’s offering is plant-based
ALDI SÜD’s latest Nutrition Report reveals that 56.4% of the chain’s food selection is now plant-based, while animal-based products account for 43.6%. WWF’s extended calculation method was used to determine...
Read more
Premium drink, premium literature
In early November a truly special event took place in the Unicum House: at the beck@grecsó musical duo’s evening prose, poems and songs – written jointly by songwriter and writer...
Read more
