Market News
When artificial intelligence helps with climate protection
With real commitments, we can achieve a real impact in nature and climate protection – the joint habitat development project of the K&H Group, WWF Hungary and the Danube-Dráva National...
Read more
Hungarians took out 40 percent more mortgage loans in the first quarter
The amount of residential and non-residential mortgage loans issued increased significantly, by about 40 percent, in the first quarter compared to the same period of the previous year, according to...
Read more
Producer prices of slaughter cattle increased in the first 16 weeks of 2025
According to AKI PÁIR data, producer prices of slaughter cattle increased in the 1st–16th week of 2025. Per kilogram of carcass warm weight, the producer price of a young bull...
Read more
Despite many challenges, unprecedented support opportunities in agriculture
2024 will go down in the history of agriculture as a year of challenges, and 2025 will also shape the future of the sector. Despite the start of the year,...
Read more
Heineken buys minority stake in UK energy-drink firm Tenzing
The deal is the Dutch brewer’s latest move to invest in businesses outside beer. Heineken has continued its M&A activity outside beer with the purchase of a stake in UK...
Read more
German cities are considering a tax on single-use packaging
A growing number of German cities are considering introducing a tax on disposable packaging used in catering, according to a recent survey by the German Environmental Aid (DUH). According to...
Read more
Aldi launches still prosecco in ‘UK first’
Aldi has launched a new still prosecco in what it has claimed is a first for the UK. The discount grocer’s Costellore Still Prosecco DOC, which is priced at £5.99,...
Read more
The kitchen garden is the hidden resource of Hungarian families
Home garden production is of decisive importance in the production of good quality and healthy food. However, gardening is also a community-forming, value-creating work that passes on local traditions and...
Read more
10th Zsendülés horticultural conference: operational times
On 27-28 February the representatives of the horticulture sector gathered in Szeged for the Zsendülés conference, organised by Kert-Ész Club Hungary Association. This article is available for reading in Trade...
Read more
Favourites recreated – without lactose
This article is available for reading in Trade magazin 2025/5. Dóra Szekeres, head of the HELL ICE COFFEE brand at HELL ENERGY Magyarország Kft. opines that consumers prefer alternatives that...
Read more
Paradise isn’t here yet
The government decision to refund the VAT on fruit and vegetables to pensioners has put the offering available in stores in the spotlight. Retailers expect high quality and competitive prices...
Read more
New and renewing SPAR stores
SPAR keeps going forward in 2025: two SPAR supermarkets in Budapest have already been renewed from a budget of HUF 580m – the stores at 525 Üllői Road in the...
Read more
Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to store shelves after a revamp. This article is available for reading in Trade magazin 2025/5. 100% of the 75 Húsfarm...
Read more
GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
Read more
Violife rolls out creamy coffee whitener made from lentils
Violife®, the number one dairy-free, plant-based cheese brand in the US, has done coffee lovers a favour: the recently launched Violife Supreme Coffee Creamer, available in three flavours – Tempting...
Read more
Melon season already in full swing at Tesco
Every year Tesco sells large quantities of Hungarian watermelon in its stores, both in Hungary and abroad, but there is a whole year of work behind this. This article is...
Read more
More than 44,000 people tried going vegan in January
This year’s Veganuár was a huge success, according to the organiser Prove: 44,535 people tried the vegan diet, encouraged by Adél Jordán and more than 10 other famous experts and...
Read more
New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
Read more
Fruit and vegetable sales up 40% at Kifli.hu
In the last 10 months Kifli.hu sold 9.5 million packs of fruit and vegetables, which was 40% more than in the same period of the previous year. This article is...
Read more
Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
Read more
… it is juniper berries that rule!
According to IWSR data, premium and premium+ gin sales are in decline on key markets such as the UK and Spain, but the US, France and Japan are performing well....
Read more
Trendy family-sized ice creams
Last year the long summer – which lasted until September – brought a big increase in demand for ice cream, especially for family-sized products. This article is available for reading...
Read more
Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
Read more
Essential oil market with new directions: consciousness is shaping the demand
The essential oils renaissance has brought new product forms and usage patterns – and also a shift in the entire market approach. This article is available for reading in Trade...
Read more
It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
Read more
Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
Read more
Make-up and what is behind it
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
Read more
Tuned to beautiful skin
The facial care market’s momentum hasn’t been affected by the inflation or the restructuring of consumer baskets – as a matter of fact, the segment has produced a double-digit sales...
Read more
Euromonitor International 2025: key trends in the beauty industry
According to Euromonitor International’s 2025 research, the global value of the beauty and personal care industry reached USD 614.4bn in 2024, which was an increase of USD 45.3bn compared to...
Read more
Two from three consumers expect a better shopping experience
According to The State of Customer Experience report of Genesys, consumers and business leaders are optimistic about how AI affects the customer experience: 64% of respondents believe AI will improve...
Read more