Market News
NAK: farmer needs assessment can help the development of irrigation training
A farmer demand survey can help improve the educational offer of the Szarvas Irrigation Development Demonstration and Training Center – the National Chamber of Agrarian Economy (NAK) told MTI on...
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EU Commissioner: new regulation strengthens protection for farmers and smaller suppliers in the food chain
The European Union’s directive against unfair trading practices in the agricultural and food supply chain (UTP) is a key step in protecting farmers and smaller suppliers, EU Commissioner Marta Kos...
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The butterfly of the year in 2026 is the large firefly
Based on the public’s online vote, the butterfly of the year in 2026 was the large firefly – the Hungarian Ornithological and Nature Conservation Association (MME) announced to MTI on...
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How to filter out superficial marketers
It’s not enough to just act nice when your company’s money is at stake: here are 15 cutting-edge questions that will help you filter out superficial marketers in no time...
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István Nagy: precision farming makes the world more livable and better
Precision farming makes the world more livable, better and safer, said the greyhound minister on Tuesday in Kecskemét. At the professional forum dealing with precision farming and agricultural informatics, at...
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Secret zoo busted in Keszthely
The police, together with representatives of the government office and the national park, busted a secret zoo in a family house in Keszthely, where dangerous and endangered animals were kept....
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Dietary supplement recalled due to unauthorized ingredient
An unauthorized ingredient was identified in the Now Foods Candida Support dietary supplement, which is why it was recalled from the market – the National Trade and Consumer Protection Authority...
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Mineral waters recalled
AVE Mineral Water Producer and Distributor Ltd. and Magyarvíz Ltd. have recalled one of their mineral waters – the National Food Chain Safety Office (Nébih) informed MTI on Friday due...
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EU Commissioner: New regulation strengthens protection for farmers and smaller suppliers in the food chain
The European Union’s directive against unfair trading practices in the agricultural and food supply chain (UTP) is a key step in protecting farmers and smaller suppliers, EU Commissioner Marta Kos...
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How Coca-Cola plans to build more billion-dollar brands
The soda giant is focused on scaling regional offerings under incoming CEO Henrique Braun. Coca-Cola’s incoming CEO is looking locally for its next $1 billion brand. Henrique Braun, chief operating...
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AM: targeted national support is coming to producers in a difficult situation due to the milk market crisis
The government continues to pay special attention to preserving the stability of the domestic milk production sector and ensuring the liquidity of farmers. In addition to the December package of...
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Tesco sets out store expansion plans in 2026 including five former Amazon Fresh sites
One of the UK’s leading retailers, Tesco, outlined its store growth ambitions for 2026 as it plans to bring great quality products, at exceptional value, to even more communities across...
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Hungary is officially free from bovine brucellosis
The European Commission and the other Member States officially approved Hungary’s application for recognition of its freedom from bovine brucellosis in February 2026. This recognition is the result of the...
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Sustainable water use in agriculture with EU support
More than 31.87 million forints of EU support was used to develop a mindset for sustainable agricultural water use. Within the framework of the call for proposals RRF-4.2.1-23 – “Building...
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Brits Embrace At‑Home Celebrations While Germans Cut Back on Valentine’s Day Spending
In the United Kingdom, consumers are leaning into cosy, cost‑effective Valentine’s Day celebrations at home, while in Germany the romantic holiday is overshadowed by the carnival season, leading to noticeably...
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There is a call in the Netherlands to ban play sand due to asbestos contamination
Dutch laboratories have discovered traces of asbestos in playgrounds of kindergartens and nurseries, as well as in sand used in playhouses, and as a precaution, they are calling for a...
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Agrometeorology: mild weather disrupts the dormant state of plants
The milder than usual weather at this time disrupts the dormant state of plants, their cold tolerance decreases, while a marked cold front will bring back frosty weather this weekend...
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Home Start loan: MBH Bank has raised the stakes
MBH Bank has raised the stakes with the Otthon Start loan: the amount of credit that can be collected can be up to 350,000 forints. According to experts at BiztosDöntés.hu,...
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Perfume, LEGO rose and eternal rose are also available at eMAG before Valentine’s Day
Among the product categories related to Valentine’s Day, oriental perfumes are the best-selling this year, and instead of cut flowers, many people choose a sealed eternal rose, but many people...
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A strategically important logistics gateway has opened in Eastern Hungary: Ghibli and WLP jointly strengthen the region’s supply role
Ghibli Group and Weerts Logistics Parks (WLP) have opened a modern logistics hall with a floor area of 11,500 m² in Ebes, in response to the economic strengthening of the...
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Friday the 13th: “Love Grinch”, the anti-Valentine’s anthem, has arrived
The latest song by singer-content producer Dobai Aty, “Szerelem Grincs,” was released one day before Valentine’s Day, thoroughly stirring up the usual, heartfelt atmosphere on social media. The song, also...
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Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
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Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
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An experience beyond scent
According to NielsenIQ data, in Hungary the fabric softener category generated HUF 43bn sales in 2025, with a 1.8% rise in value and a 3.1% increase in volume. This article...
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Not a turnaround, but consolidation: an agricultural outlook for 2026
Based on what was said at the Hungarian Chamber of Agriculture (NAK) press breakfast in early January, 2026 promises consolidation rather than a turnaround for agriculture. The main points of...
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