Market News
Half of Hungarians experience noise-related symptoms, according to a new Ipsos survey
Our home could be a mental sanctuary – if only it were quiet. However, according to recent research by Ipsos and Wavin, constant background noise can make it difficult to...
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Agrometeorology: autumn sowings overwintered well, even managed to strengthen at the beginning of winter
Autumn sowings overwintered well, even managed to strengthen at the beginning of winter, but freezing at the end of winter could have caused problems – wrote HungaroMet Zrt. in its...
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Important deadline: annual nitrate data reporting due by March 31
The National Food Chain Safety Office (Nébih) draws producers’ attention to the upcoming deadline. The deadline for nitrate data reporting is March 31 every year. The data to be submitted...
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Danone buys meal-replacement firm Huel
Huel “resonates with Danone’s mission of delivering health through food”, the French dairy giant’s CEO said. Danone has snapped up UK meal-replacement business Huel. Hertfordshire-based Huel, set up in 2014,...
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Zalando is scaling up its use of AI-powered warehouse robots
Zalando is rolling out smart warehouse robots to several European distribution centers. According to the e-commerce giant, the robots speed up order fulfillment and lighten the workload by taking over...
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EU egg and egg product imports increased by one and a half times
According to the currently available data from the European Commission, the EU’s (EU27) egg and egg product imports increased by 52 percent to almost 170 thousand tonnes in the first...
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Shoppers loved chocolate bars
Chocolate bars have performed better than tablets recently, as their more favourable unit price has offered more affordable indulgence for consumers. This article is available for reading in Trade magazin...
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Nappy market: forced to adapt
In 2025 the domestic nappy market was shaped by declining birth rates, the after-effects of inflation, and changing consumer decisions. This article is available for reading in Trade magazin 2026/04...
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Gentle, safe and conscious
In 2025 the baby and child hygiene and body care category was first and foremost influenced by demographics, the impact of price increases, growing price-sensitivity, and shifting demand toward premium...
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Brand equity: performance, effort and innovation
The MagyarBrands programme has once again recognised the best domestic brands, emphasising the importance of conscious brand-building and forward planning. This article is available for reading in Trade magazin 2026/04...
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Health in every drop
Fruit juices for children continue to be one of the most dynamically expanding categories. According to data for 2025, the segment realised a12.7% growth in value, while there was a...
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Naturalness from the very first bites
In 2025 the baby and children’s food category operated in a complex market environment, influenced mainly by demographic trends, a strict regulatory framework, demand for organic and premium products, and...
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Using the system has a boost effect
In early 2026 cautious growth, increasing uncertainty, and accelerating pressure to adapt influence how the domestic franchise market works. This article is available for reading in Trade magazin 2026/04 New...
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VML Future 100: How are brands making the week easier?
According to VML’s The Future 100: 2026 trend report, in 2026 brands will need to build trust while making shopping a human experience – not just another source of stimulation....
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A new era in vegan beauty: efficiency in the spotlight instead of the label
Vegan beauty has been one of the most important buzzwords in conscious and ethical consumption over the past decade. This article is available for reading in Trade magazin 2026/04 The...
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In the UK the plant-based sector offers serious business opportunities in 2026
According to a recent survey, 56% of British food manufacturers and brand owners plan to invest in the development or expansion of plant-based products this year. This article is available...
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ProVeg New Food Conference returns in August
ProVeg has announced that it will once again host the New Food Conference on 25 August 2026, this time at the EUREF Campus in Berlin. This article is available for...
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NIQ managing director Erik Vágyi in the Chain Bridge Club: regulated prices, cautious consumers
In February the Chain Bridge Club welcomed Erik Vágyi, managing director of NielsenIQ (NIQ). He told that following the pandemic and the inflationary shock, global consumer markets entered a slower,...
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Lidl treats employees to a vegan breakfast
To mark the end of Veganuary 2026, Lidl surprised its colleagues at its head office with an inspiring, sustainability-themed breakfast – the company announced this in a LinkedIn post. This...
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GVH – ÖRT workshop: guidelines for compliant communication
The joint online workshop held by the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) took place in early 2026, and there were more than a hundred...
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Randstad HR Trends – the year of quiet rationalisation
At the annual client meeting of Randstad – held on 29 January – Sándor Baja (managing director of Randstad Czech, Hungary and Romania) presented the findings of the company’s HR...
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Consumers have had enough of promotional spam e-mails
According to a nationally representative survey of 2,000 people conducted by Nitro, shopper loyalty is primarily determined by brand reliability and quality: 41% of respondents cited this as the most...
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How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
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Széchenyi Card Programme: a lasting driving force for the domestic economy
The Széchenyi Card Programme has had great positive influence on the domestic SME sector and the Hungarian economy, according to a recent study by the Equilibrium Institute, which was presented...
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How does the forint exchange rate affect consumer prices?
Based on its DSGE model developed for the domestic economy, GKI examined how changes in the forint exchange rate have influenced domestic inflation since 2010. This article is available for...
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The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
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Wheat is 24% cheaper than a year ago
According to AKI PÁIR data, food wheat was traded at an average producer price of HUF 67,700/tonne excluding VAT and transport costs in the third week of February. This price...
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It’s time to redefine work – AI can help
Randstad Enterprise’s 2025 Talent Trends survey has been conducted in 21 countries, involving 1,060 senior executives and senior HR managers. This article is available for reading in Trade magazin 2026/04...
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SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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I Love Trade Marketing: the logic of the next few years
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
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