Market News
Hungarian vegan label helps conscious consumers
Öko-völgy Foundation began developing a vegan trademark in 2016, which now appears on the packaging of numerous food, cosmetic, and household products. This article is available for reading in Trade...
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BioTechUSA: a plant-based diet is an opportunity, not a risk
Although consumer interest in vegan diets is growing, the market is still hampered by a number of misconceptions. However, a plant-based diet can easily be nutritionally complete, says Sára Somogyi,...
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GVH – ÖRT workshop: guidelines for compliant communication
The joint online workshop held by the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) took place in early 2026, and there were more than a hundred...
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Randstad HR Trends – the year of quiet rationalisation
At the annual client meeting of Randstad – held on 29 January – Sándor Baja (managing director of Randstad Czech, Hungary and Romania) presented the findings of the company’s HR...
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Consumers have had enough of promotional spam e-mails
According to a nationally representative survey of 2,000 people conducted by Nitro, shopper loyalty is primarily determined by brand reliability and quality: 41% of respondents cited this as the most...
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How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
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Széchenyi Card Programme: a lasting driving force for the domestic economy
The Széchenyi Card Programme has had great positive influence on the domestic SME sector and the Hungarian economy, according to a recent study by the Equilibrium Institute, which was presented...
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How does the forint exchange rate affect consumer prices?
Based on its DSGE model developed for the domestic economy, GKI examined how changes in the forint exchange rate have influenced domestic inflation since 2010. This article is available for...
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The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
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Wheat is 24% cheaper than a year ago
According to AKI PÁIR data, food wheat was traded at an average producer price of HUF 67,700/tonne excluding VAT and transport costs in the third week of February. This price...
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It’s time to redefine work – AI can help
Randstad Enterprise’s 2025 Talent Trends survey has been conducted in 21 countries, involving 1,060 senior executives and senior HR managers. This article is available for reading in Trade magazin 2026/04...
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SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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I Love Trade Marketing: the logic of the next few years
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
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Microsoft: AI will evolve from a digital tool to a digital assistant this year
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
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Germans reluctant to trust AI with their purchases
A recent survey has revealed that the vast majority of Germans would only allow AI to handle their purchases under strict control. This article is available for reading in Trade...
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Profession.hu: It takes less time to find a job today than a year ago
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
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ShopBots speed up online grocery shopping in the US
Online grocery shopping continues to grow strongly in the United States, but order fulfilment remains a huge cost burden for retailers. This article is available for reading in Trade magazin...
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Euromonitor: growth and structural change in global beauty care
The global beauty care and personal hygiene market reached a value of USD 623.2bn in 2025. The data presented in this article is based on Euromonitor’s industry database covering 99...
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Put a limit on plastic! – plastic waste reduction campaign for Green – Green for Pécs
In 2025, 1 trillion plastic bags will be produced worldwide annually – that’s 31,710 bags per second. If we were to chain them together, they would circle the Earth 4,200...
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European marketing executives say AI isn’t a wonder weapon
According to a European Marketing Confederation (EMC) survey of 1,900 marketing executives, companies remain dissatisfied with their progress in becoming more customer-centric. This article is available for reading in Trade...
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More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
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Lovers of the in-store experience
Traditionally, the POPAI Shop! Global Village is built at the heart of the EuroShop exhibition, where the global organisation of the POP industry and its members also introduce themselves. Every...
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Schwarz Group increases its stake in Aleph Alpha
Schwarz Group, the parent company of Lidl and Kaufland, is acquiring the stake of Bosch Ventures in Heidelberg-based Aleph Alpha, which develops artificial intelligence in line with European data protection...
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A new era in facial care
Almost every key area of the facial care market showed double-digit growth in value in 2025, with lip care and face masks growing particularly strongly. This article is available for...
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New directions are needed for the further expansion of organic production
Hungarian experts were the first to note this, but the latest international and European agricultural statistics on organic farming also make it clear that the growth of organic farming areas...
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KPMG: We’re using technology without knowledge
According to recent research by KPMG, Central and Eastern Europe is lagging behind in terms of AI use and related knowledge. This article is available for reading in Trade magazin...
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Revenue and exports: optimism rising among large companies
According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue...
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A new category is emerging
The rise of non-alcoholic and low-alcohol spirits on the global market isn’t a temporary phenomenon, and the trend is also strengthening in Hungary. This article is available for reading in...
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The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
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The door to India opens: the next big market for Hungarian businesses
Good news like the India-Europe Free Trade Agreement gives Hungarian businesses the opportunity to start thinking on a global scale. However, real market success requires thorough professional preparation. Anyone who...
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