Market News
Health in every drop
Fruit juices for children continue to be one of the most dynamically expanding categories. According to data for 2025, the segment realised a12.7% growth in value, while there was a...
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Naturalness from the very first bites
In 2025 the baby and children’s food category operated in a complex market environment, influenced mainly by demographic trends, a strict regulatory framework, demand for organic and premium products, and...
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Using the system has a boost effect
In early 2026 cautious growth, increasing uncertainty, and accelerating pressure to adapt influence how the domestic franchise market works. This article is available for reading in Trade magazin 2026/04 New...
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VML Future 100: How are brands making the week easier?
According to VML’s The Future 100: 2026 trend report, in 2026 brands will need to build trust while making shopping a human experience – not just another source of stimulation....
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A new era in vegan beauty: efficiency in the spotlight instead of the label
Vegan beauty has been one of the most important buzzwords in conscious and ethical consumption over the past decade. This article is available for reading in Trade magazin 2026/04 The...
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In the UK the plant-based sector offers serious business opportunities in 2026
According to a recent survey, 56% of British food manufacturers and brand owners plan to invest in the development or expansion of plant-based products this year. This article is available...
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ProVeg New Food Conference returns in August
ProVeg has announced that it will once again host the New Food Conference on 25 August 2026, this time at the EUREF Campus in Berlin. This article is available for...
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NIQ managing director Erik Vágyi in the Chain Bridge Club: regulated prices, cautious consumers
In February the Chain Bridge Club welcomed Erik Vágyi, managing director of NielsenIQ (NIQ). He told that following the pandemic and the inflationary shock, global consumer markets entered a slower,...
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Lidl treats employees to a vegan breakfast
To mark the end of Veganuary 2026, Lidl surprised its colleagues at its head office with an inspiring, sustainability-themed breakfast – the company announced this in a LinkedIn post. This...
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GVH – ÖRT workshop: guidelines for compliant communication
The joint online workshop held by the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) took place in early 2026, and there were more than a hundred...
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Randstad HR Trends – the year of quiet rationalisation
At the annual client meeting of Randstad – held on 29 January – Sándor Baja (managing director of Randstad Czech, Hungary and Romania) presented the findings of the company’s HR...
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Consumers have had enough of promotional spam e-mails
According to a nationally representative survey of 2,000 people conducted by Nitro, shopper loyalty is primarily determined by brand reliability and quality: 41% of respondents cited this as the most...
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How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
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Széchenyi Card Programme: a lasting driving force for the domestic economy
The Széchenyi Card Programme has had great positive influence on the domestic SME sector and the Hungarian economy, according to a recent study by the Equilibrium Institute, which was presented...
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How does the forint exchange rate affect consumer prices?
Based on its DSGE model developed for the domestic economy, GKI examined how changes in the forint exchange rate have influenced domestic inflation since 2010. This article is available for...
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The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
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Wheat is 24% cheaper than a year ago
According to AKI PÁIR data, food wheat was traded at an average producer price of HUF 67,700/tonne excluding VAT and transport costs in the third week of February. This price...
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It’s time to redefine work – AI can help
Randstad Enterprise’s 2025 Talent Trends survey has been conducted in 21 countries, involving 1,060 senior executives and senior HR managers. This article is available for reading in Trade magazin 2026/04...
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SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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I Love Trade Marketing: the logic of the next few years
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
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Microsoft: AI will evolve from a digital tool to a digital assistant this year
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
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Germans reluctant to trust AI with their purchases
A recent survey has revealed that the vast majority of Germans would only allow AI to handle their purchases under strict control. This article is available for reading in Trade...
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Profession.hu: It takes less time to find a job today than a year ago
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
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ShopBots speed up online grocery shopping in the US
Online grocery shopping continues to grow strongly in the United States, but order fulfilment remains a huge cost burden for retailers. This article is available for reading in Trade magazin...
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Euromonitor: growth and structural change in global beauty care
The global beauty care and personal hygiene market reached a value of USD 623.2bn in 2025. The data presented in this article is based on Euromonitor’s industry database covering 99...
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Put a limit on plastic! – plastic waste reduction campaign for Green – Green for Pécs
In 2025, 1 trillion plastic bags will be produced worldwide annually – that’s 31,710 bags per second. If we were to chain them together, they would circle the Earth 4,200...
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European marketing executives say AI isn’t a wonder weapon
According to a European Marketing Confederation (EMC) survey of 1,900 marketing executives, companies remain dissatisfied with their progress in becoming more customer-centric. This article is available for reading in Trade...
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More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
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Lovers of the in-store experience
Traditionally, the POPAI Shop! Global Village is built at the heart of the EuroShop exhibition, where the global organisation of the POP industry and its members also introduce themselves. Every...
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Schwarz Group increases its stake in Aleph Alpha
Schwarz Group, the parent company of Lidl and Kaufland, is acquiring the stake of Bosch Ventures in Heidelberg-based Aleph Alpha, which develops artificial intelligence in line with European data protection...
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