Market News
The economic sentiment index deteriorated in the euro area and the EU in February, but improved in Hungary
The economic sentiment index in the euro area and the European Union deteriorated in February compared to the previous month, while it improved in Hungary, according to final data released...
Read more
The GKI business climate index rose in February
According to a survey by GKI Economic Research Ltd. – conducted with the support of the EU – consumers’ prospects improved noticeably in February, while those of companies remained practically...
Read more
Zsófia Bánhegyi is the marketing, communications and public relations director of HUN-REN
A strategically-minded, internationally recognized expert has joined the management of the HUN-REN Hungarian Research Network: the position of marketing, communication and public relations director of the organization is held by...
Read more
KSH: in January, the number of guests increased by 5.3 percent and guest nights by 3.6 percent compared to a year earlier
In January 2026, nearly 1.1 million guests spent approximately 2.4 million guest nights in tourist accommodation (commercial, private and other). The number of guests was 5.3 percent higher and the...
Read more
EU poultry meat rules are changing: the 12-week limit for “free-range” labeling is being relaxed during a pandemic
The European Commission has adopted a delegated regulation updating the marketing standards for poultry meat: the regulation supplements the EU framework regulations (2026/343/EU and 1308/2013/EU) and repeals the previous Commission...
Read more
The domestic mushroom market is concentrating: the number of producers has dropped to under a hundred, exports remain strong
Hungarian mushroom production remains a significant sector: tens of thousands of tons of mushrooms are produced domestically every year, a significant portion of which is exported. At the same time,...
Read more
Unprecedented collaboration: more than 6,000 homeless and shelter animals receive support
Auchan Retail Hungary’s national pet food collection exceeded all expectations: in two days, an unprecedented collaboration was created in Auchan stores for homeless and sheltered animals. On February 14-15, 261...
Read more
Avian influenza has appeared in a new farm in Csongrád-Csanád County
The laboratory of the National Food Chain Safety Authority (Nébih) confirmed the presence of the highly pathogenic avian influenza virus in a roast duck farm in Csongrád-Csanád County. The affected...
Read more
UBM may continue its international expansion
UBM may acquire a majority stake in the third largest Greek feed manufacturer – the company told MTI on Tuesday. As part of the negotiations, the Hungarian company signed a...
Read more
NGM: Hungarian tourism started 2026 with vigor
In 2025, domestic tourism had a record year, with an ever-larger number of guests – 20 million – spending an ever-larger number of guest nights in Hungarian accommodation. This year...
Read more
Generation Z: new rules on the labour market
A report entitled “Gen Z as Employees” was prepared by Quantum Digital Student Cooperative in August 2025, in collaboration with partners (Diverzum, SteiGen, PwC and DreamJobs). The report promises to...
Read more
Serbian farmers block roads to protest cheap imports
Farmers in Serbia took to the streets on Tuesday with tractors to protest cheap imports and low state subsidies. The demonstrations began two weeks ago in the southwest of the...
Read more
Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
Read more
Record-breaking agricultural subsidies strengthen Hungarian farmers
The government aims to reach 1,000 billion forints in commitments related to investment measures by March, András Tállai, Parliamentary State Secretary of the Ministry of Agriculture, said at the agricultural...
Read more
Adaptation and competitiveness are key for the horticultural sector
The government must improve the adaptability and competitiveness of the horticultural sector by creating and shaping the regulatory environment and stabilizing subsidies, the State Secretary responsible for agricultural and rural...
Read more
Carlsberg, PepsiCo set out Poppi UK launch plans
The brand will be produced and distributed in the UK by Carlsberg Britvic, PepsiCo’s bottling partner and the local arm of Carlsberg. PepsiCo is launching its prebiotic soda brand Poppi...
Read more
The key to spring weed control is proper timing
Most autumn-sown stands have poor weed suppression, despite the fact that winter precipitation helps them grow rapidly in spring. We cannot ignore the fact that precipitation and warming weather have...
Read more
Austria to Label “Shrinkflation” Starting in April
Austria will introduce mandatory labeling for shrinkflation from April, requiring major supermarkets and drugstores to warn customers when product quantities decrease without a corresponding price reduction. The law, passed by...
Read more
African swine fever continues to spread in the domestic wild boar population
The African swine fever (ASF) epidemic situation in wild boars in Baranya County is deteriorating significantly. For this reason, the national chief veterinarian has ordered the expansion of the infected...
Read more
Spain to ban sale of energy drinks to under 16s
Spain would ban the sale of energy drinks to those under 16, Pablo Bustinduy, the minister responsible for social rights and consumer protection, announced in Barcelona on Wednesday. “It has...
Read more
Improved compliance with fish stocking regulations – reporting and monitoring are a common interest
The experience of the inspections carried out by the Nébih State Fish Guard Service (ÁHSZ) in recent years shows an improving trend. While there were 46 warnings and 13 fines...
Read more
Every second German drinks plant-based
According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...
Read more
Preserving our unique grassland types is our shared responsibility
The protection and sustainable use of Hungary’s grasslands simultaneously serve the preservation of biodiversity, climate protection goals and the long-term competitiveness of agriculture – stated István Nagy, Minister of Agriculture,...
Read more
Hungaromet: drying and desiccation of the soil layer near the surface is expected in dry weather
Next week, significant precipitation is unlikely, so the soil surface will be able to dry and desiccate – wrote HungaroMet Zrt. in its agrometeorological analysis on Thursday. The dormancy of...
Read more
Carrefour Poland Doubles Retail Media Revenue
Carrefour Poland doubled its retail media revenue in 2025, reflecting the rapid growth of this channel within its sales-and-communications strategy. In partnership with adQuery, the retailer now allows advertisers in...
Read more
Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
Read more
High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
Read more
From the shopfloor: What the Mere format reveals about retail concentration
Shopfloor observations in Lithuania highlight a format built around sell-through rather than category optimisation. An unusually diverse supplier mix points to a new route to market for small and medium...
Read moreEssity in EU flagship project PROTEUS to develop bio-based super absorbents from algae
Essity, a global leader in hygiene and health, is proud to announce its participation in PROTEUS, a flagship project supported by the Circular Bio-based Europe Joint Undertaking (CBE JU) and...
Read more
Penny Czechia Seeks Growth With €112m Investment In 2026
Discounter Penny is accelerating its expansion in 2026 and planning to invest over CZK 2.8 billion (€112 million) in its Czech operations – a 13% increase from 2025. The company...
Read more