Market News
No need to pay agricultural water service fees this year either
As a result of the hard work of recent years, domestic water management has been put on new foundations: cooperation between sectors and shaping social attitudes can together achieve real...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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Why won’t AI replace marketers?
Economic uncertainty, declining purchasing power, and the AI-accelerated marketing environment have put Hungarian small and medium-sized businesses on a completely new path. Based on the experiences of marketing strategy expert...
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The number of animal slaughters in domestic slaughterhouses increased in 2025
Domestic slaughterhouses produced nearly 476 thousand tons of pork, 28.7 thousand tons of beef and 562 thousand tons of poultry meat in 2025 (carcassed weight, cut in poultry, cleaned weight)....
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Henkel Opens New Research Centre In Brazil
Consumer goods giant Henkel has opened its new ‘Inspiration Center’ in Jundiaí in Brazil. The company aims to support the research and development of new adhesive technologies for the Latin...
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The government strengthens the domestic agriculture with more than 1,000 billion forints of development resources
The implementation of the Common Agricultural Policy Strategic Plan has reached an important milestone: within the framework of the investment calls for the new EU agricultural support cycle, support decisions...
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Nébih lifts bird flu surveillance zone in the Great Plain
Nébih has lifted the bird flu restrictions in a larger, contiguous Great Plain area. The size of the restricted area has been significantly reduced in Békés, Csongrád-Csanád and Bács-Kiskun counties,...
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SPAR Austria Advances Sugar Reduction In Own-Brand Products
SPAR Austria removed approximately 5,300 tonnes of sugar from more than 380 own-brand products by the end of 2025, continuing its long-term commitment to sugar reduction. This achievement is part...
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The pre-tax profit of agricultural cooperatives was heterogeneous in 2024
The number of agricultural cooperatives decreased by 4.5 percent to 8,570 in 2024. The income of the sector decreased at a slower rate, by 2.7 percent, changing from HUF 201.4...
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HelloFresh sees surge in demand for ultra-fast meal kits
The demand for ultra-fast home-cooked meal kits has increased as British workers spend more time in the office, according to the latest data from HelloFresh. The delivery service saw orders...
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AM: the government continues to support the closed garden developments of rural municipalities
The government continues to support the closed garden developments of rural municipalities. The call for applications with a budget of 2 billion forints, which the Ministry of Agriculture (AM) will...
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Sentix: investor sentiment in the eurozone deteriorated in March
The Sentix GmbH economic research institute’s eurozone investor sentiment index deteriorated to a level in line with analyst expectations in March, when it recorded its first weakening in three months...
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Research: Coupons don’t determine which brands we stay loyal to
The majority of customers are more bothered by mass discount newsletters than they are by strengthening brand loyalty – this is what a nationally representative domestic research of 2,000 people...
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New trend in online shopping: Hungarians pay later
Price alone is less and less a decisive factor in online shopping in Hungary. Customers are increasingly looking for fast delivery, reliability and flexible payment options, said Géza Bruzsa, fintech...
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NAK announces digitalization competition for food producers and retailers
The National Chamber of Agriculture, with the professional support of the National Technology Platform Association, is announcing a competition for the most innovative processors. The aim of the competition is...
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Temu is cheaper, but not stronger in everything – this is what Hungarian stores can rely on
Hungarian shopping habits have changed drastically: although the dominance of physical stores remains, decisions are made before mobile screens. Temu and other global e-commerce platforms have brought strong price competition...
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Frost, cost shock, generational change: the pálinka sector is cornered on several fronts at once
The year 2025 was not simply a weaker season for the pálinka sector: the crop failure due to the spring frost, the increase in raw material and energy costs, and...
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This is how carbonating devices shape domestic water consumptions how carbonating devices shape domestic water consumption
According to a recent study, the majority of Hungarian adults are aware of the importance of adequate fluid intake, yet they drink less than professional recommendations in their daily lives....
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International seed sampling workshop: experts from 15 countries arrive in Hungary
Budapest will host a practice-oriented international professional workshop between March 17-20, organized by the International Seed Testing Association (ISTA), the National Food Chain Safety Office (Nébih), and Alisca-Mag Kft. The...
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József Viski: we are committed to supporting the grape and wine sector
We are committed to supporting the grape and wine sector – said József Viski, the State Secretary responsible for agricultural and rural development support at the Ministry of Agriculture (MA)...
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EU agreement: farmers’ bargaining power would be strengthened and “meat” names for alternative proteins would be restricted
The European Parliament and Council negotiators have reached a provisional agreement on strengthening the bargaining power of farmers in the food supply chain. The package includes the need for member...
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The domestic qualifiers for the Next Generation PR World Cup are starting again – the MPRSZ is looking for applications from young communication professionals
The ICCO has once again announced the Next Generation PR World Cup, an international competition for the next generation of PR professionals. The competition offers communications professionals under the age...
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Europe is warming twice as fast as the world, while the world is also warming twice as fast as it was two decades ago
Az Európai Éghajlatváltozási Tudományos Tanácsadó Testület legfrissebb jelentése szerint kontinensünk jóval gyorsabban melegszik, mint a globális átlag, egy friss tanulmány pedig kimutatta, hogy 98%-os bizonyossággal állíthatjuk, hogy a globális melegedés...
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Schwarz Group Gets Approval For Acquisition Of La Cocoș In Romania
Schwarz Group has received approval from the Romanian competition authority to acquire hypercash retailer La Cocoș. With the acquisition, the owner of retailers Lidl and Kaufland aims to expand its...
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Oatly invests in Sweden production facility
The oat milk major said the expansion will enable it to meet “accelerating global demand for its plant-based drinks”. Oatly is investing $16m in the expansion of its production facility...
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FAO food price index rises again in February after five months
The Food and Agriculture Organization of the United Nations (FAO) released its latest report on Friday on changes in world food commodity prices. Breaking a five-month downward trend, the index...
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MBH quick analysis: The snow situation shaped store traffic in January
Monthly, store sales increased by 0.5% at the beginning of the year, with fuel sales contributing most to the change, while the non-food category only grew slightly. According to raw...
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Emotions, stories, authenticity – these were the deciding factors in 2025
For the third time, Trade magazin organised the Christmas TV Commercials – Audience Award Voting competition. This article is available for reading in Trade magazin 2026/02-03 Nine commercials entered the...
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Progress in female employment has stalled
Women’s labor market participation continues to be sensitive to economic and social challenges. According to PwC’s current Women in Work Index, the pace of improvement in gender equality has continued...
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