Market News
More than 109,000 products bear the EU Ecolabel
The EU Ecolabel has reached a historic milestone: 109,096 products across Europe now carry the logo under 3,384 licenses – never before has such a wide range of green products...
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Plastic packaging waste in the EU: 35.3kg/capita
In 2023 79.7 million tonnes of packaging waste was generated in the EU – 177.8kg/capita. This was an 8.7kg/capita decrease compared to 2022, but still above the 2013 level of...
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Circular transition more urgent than ever
The Circular Economy Summit in Budapest has highlighted that rising global material use is responsible for more than half of climate impacts, making the transition to a circular economy unavoidable. This article...
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Business Days elective course: a weekend programme establishing a new tradition
For the first time this year, the programme of the Business Days conference continued over the weekend after the professional presentations: conference participants could enjoy an optional culinary and social...
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KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Plant-based dairy market could grow to USD 34bn by 2030
According to a recent forecast by MarkNtel Advisors, the global plant-based dairy market could reach USD 34bn by 2030. This article is available for reading in Trade magazin 2025/12-2026.01 It...
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Domestic berry production could get a boost
The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...
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Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
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Oatly develops oat milk for automatic coffee machines
Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...
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Dietitians recommend more conscious protein consumption
According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...
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Vegan summit in Budapest
On 22 November Hungary’s first international vegan summit, Vegan Summit Budapest was held in the Europa Event Center. This article is available for reading in Trade magazin 2025/12-2026.01 The event...
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The taste of luxury
In the super-premium and super-premium+ spirit categories consumers are increasingly looking for experience, authentic origin and special production methods. This article is available for reading in Trade magazin 2025/12-2026.01 In...
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Tradition and innovation characterize this year’s Christmas candy market
Hungarian confectionery manufacturers are expecting a balanced season this Christmas. According to an overview prepared by the National Chamber of Agriculture and the Association of Hungarian Confectionery Manufacturers, interest in...
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Plant-based meat by Impossible Foods is safe for professional athletes too
Impossible Foods has made history with its Impossible Beef and Impossible Burger products, which are the first plant-based products to receive NSF Certified for Sport® certification. This article is available...
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A record amount of donations was collected in the Food Bank’s charity campaign.
A record amount of more than 18 million forints was collected from the amount offered for Nestlé products sold in Tesco in the charity campaign organized for those in need,...
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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The global milk market is out of balance
The global butter market has seen a price decline in recent months. Production in the world’s leading dairy exporting countries has been steadily increasing for more than a year, while...
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Duality in wine
This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...
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Profession.hu: Half of employers do not plan to raise salaries next year
A total of 52 percent of Hungarian companies plan to increase salaries by 2026, by an average of 8 percent. Last year, a similar proportion of corporate decision-makers made this...
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Trend-following milk desserts
Despite economic hardship and shoppers spending more cautiously, the milk dessert category is growing. About 40% of sales is realised in the discount supermarket channel. This article is available for...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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The margin freeze changed things in the bologna and other cold cut categories
While the margin freeze favoured manufacturer brands in the bologna category, private labels strengthened among cold cuts, which weren’t affected by the government measure. This article is available for reading...
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Seed Association: Organic farming on a growth path
The areas included in domestic organic farming have continued to grow, now stably exceeding 300 thousand hectares. By the end of the decade, the share of organic areas could double,...
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Deloitte: The new transfer pricing regulation brings many changes
The Ministry of National Economy has submitted the normative text of the new transfer pricing regulation for public consultation, which is expected to enter into force this year. The new...
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The Hungarian labor market remains tight
The Hungarian labor market remains tight: almost 4.7 million people are working continuously, and the unemployment rate is between 4-4.5 percent – said the State Secretary for Employment Policy of...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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