Market News
GVH: The Price Watchdog also keeps food prices under control
Food prices practically stagnated in February 2026 compared to the data from a year earlier, the Central Statistical Office (KSH) announced on Tuesday. The online Price Monitor system operated by...
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February inflation data is being overshadowed by the current market situation
Consumer prices in Hungary in February exceeded the level of a year earlier by 1.4%, which is 0.2 percentage points lower than our expectation and 0.3 percentage points lower than...
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Around 3,000 listeriosis cases per year in the EU: the “cruel survivor” of cold stores
According to the latest data from the European Food Safety Authority (EFSA), listeriosis has become one of the most dangerous foodborne infections in the European Union. The statistics are dramatic:...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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The value of foreign trade in pork fell at the beginning of the year
According to the Central Statistical Office (KSH), 2.87 million pigs were kept in Hungary on December 1, 2025, the population increased by 2.4 percent compared to a year earlier and...
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Contactless payment will soon be available on all metros
On March 11, the Budapest Transport Center (BKK) will begin installing new ticket validators on the capital’s metro network, necessary for the expansion of the Pay&GO bank card payment pilot...
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Emarsys marketing automation system continues to run under the name SAP Engagement Cloud
SAP announced that the solution previously known as SAP Emarsys will continue to operate as SAP Engagement Cloud. The new name reflects the strategic direction that customer engagement should not...
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The volume of fertilizer sold did not change in 2025
Fertilizer distributors sold 1.39 million tons of fertilizer directly to farmers in 2025, which was the same as the volume a year earlier. Fertilizer prices were, according to the calculations...
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A new era in the retail real estate market: Westend fully digitalizes the leasing of special areas
Westend is the first in Hungary to introduce a proptech-based digital solution that puts the leasing of shopping center advertising and promotional areas on a fully digital basis. The new...
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Poultry meat exports increased significantly, imports decreased sharply
According to data from the Central Statistical Office, Hungary’s poultry meat exports increased by 34 percent to almost 23 thousand tons in the first month of 2026 compared to January...
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Let’s preserve the health of our kidneys: what damages them, what protects them, and what can we do in our everyday lives?
The kidneys work “silently”: they regulate the body’s salt and water balance, participate in blood pressure control, acid-base balance, red blood cell formation and bone metabolism. Their dysfunction can be...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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No need to pay agricultural water service fees this year either
As a result of the hard work of recent years, domestic water management has been put on new foundations: cooperation between sectors and shaping social attitudes can together achieve real...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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Why won’t AI replace marketers?
Economic uncertainty, declining purchasing power, and the AI-accelerated marketing environment have put Hungarian small and medium-sized businesses on a completely new path. Based on the experiences of marketing strategy expert...
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The number of animal slaughters in domestic slaughterhouses increased in 2025
Domestic slaughterhouses produced nearly 476 thousand tons of pork, 28.7 thousand tons of beef and 562 thousand tons of poultry meat in 2025 (carcassed weight, cut in poultry, cleaned weight)....
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Henkel Opens New Research Centre In Brazil
Consumer goods giant Henkel has opened its new ‘Inspiration Center’ in Jundiaí in Brazil. The company aims to support the research and development of new adhesive technologies for the Latin...
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The government strengthens the domestic agriculture with more than 1,000 billion forints of development resources
The implementation of the Common Agricultural Policy Strategic Plan has reached an important milestone: within the framework of the investment calls for the new EU agricultural support cycle, support decisions...
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Nébih lifts bird flu surveillance zone in the Great Plain
Nébih has lifted the bird flu restrictions in a larger, contiguous Great Plain area. The size of the restricted area has been significantly reduced in Békés, Csongrád-Csanád and Bács-Kiskun counties,...
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SPAR Austria Advances Sugar Reduction In Own-Brand Products
SPAR Austria removed approximately 5,300 tonnes of sugar from more than 380 own-brand products by the end of 2025, continuing its long-term commitment to sugar reduction. This achievement is part...
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The pre-tax profit of agricultural cooperatives was heterogeneous in 2024
The number of agricultural cooperatives decreased by 4.5 percent to 8,570 in 2024. The income of the sector decreased at a slower rate, by 2.7 percent, changing from HUF 201.4...
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HelloFresh sees surge in demand for ultra-fast meal kits
The demand for ultra-fast home-cooked meal kits has increased as British workers spend more time in the office, according to the latest data from HelloFresh. The delivery service saw orders...
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AM: the government continues to support the closed garden developments of rural municipalities
The government continues to support the closed garden developments of rural municipalities. The call for applications with a budget of 2 billion forints, which the Ministry of Agriculture (AM) will...
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Sentix: investor sentiment in the eurozone deteriorated in March
The Sentix GmbH economic research institute’s eurozone investor sentiment index deteriorated to a level in line with analyst expectations in March, when it recorded its first weakening in three months...
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Research: Coupons don’t determine which brands we stay loyal to
The majority of customers are more bothered by mass discount newsletters than they are by strengthening brand loyalty – this is what a nationally representative domestic research of 2,000 people...
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New trend in online shopping: Hungarians pay later
Price alone is less and less a decisive factor in online shopping in Hungary. Customers are increasingly looking for fast delivery, reliability and flexible payment options, said Géza Bruzsa, fintech...
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NAK announces digitalization competition for food producers and retailers
The National Chamber of Agriculture, with the professional support of the National Technology Platform Association, is announcing a competition for the most innovative processors. The aim of the competition is...
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Temu is cheaper, but not stronger in everything – this is what Hungarian stores can rely on
Hungarian shopping habits have changed drastically: although the dominance of physical stores remains, decisions are made before mobile screens. Temu and other global e-commerce platforms have brought strong price competition...
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Frost, cost shock, generational change: the pálinka sector is cornered on several fronts at once
The year 2025 was not simply a weaker season for the pálinka sector: the crop failure due to the spring frost, the increase in raw material and energy costs, and...
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