Market News
AI-ready NAT creation is required
Artificial intelligence is transforming the world of work at an unprecedented pace, especially in the STEM (Science, Technology, Engineering, Mathematics) fields. However, future engineers, IT specialists, and researchers will no...
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Marketing spending is decreasing, customer base is increasing – what is the secret to the success of SMEs?
Eight out of ten Hungarian small and medium-sized enterprises are actively working to expand their customer base – according to the latest research results of the K&H Trust Index 2025...
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Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Despite the drought, there will be no shortage of high-quality Hungarian fish
Although the drought has caused serious damage to domestic fish farms this year, there will still be plenty of fresh, Hungarian freshwater fish on the Christmas table. According to the...
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Ben & Jerry’s directors set to depart by end of year
Ice cream company Ben & Jerry’s has announced changes to its policies, introducing a nine-year term limit for board members. As part of the changes, directors who have served on...
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Table wheat prices remain below last year’s level
According to the December forecast of the US Department of Agriculture (USDA), the world could harvest 838 million tons of wheat in the 2025/2026 marketing year, 5 percent more than...
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dm invests €230 million in new distribution center in Kronstorf
dm drogerie markt is launching the largest single investment in its history: €230 million will be spent on building a new 43,000-square-meter logistics hub in Kronstorf, Upper Austria. The facility...
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Mars Commits €18.5m To Sustainable Rice Sourcing
Mars, the company behind brands like Ben’s Original, Tasty Bite, and Seeds of Change, is investing $20 million (€18.5 million) from 2020 to 2030 in sustainable rice sourcing. This initiative...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the autumn, which also affected Hungarian farmers. In the European Union, the price of carcass weight pork fell by about...
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Nébih: labeling errors found in dry rosé sparkling wines
The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling wines. The tested alcoholic beverages were suitable from a food safety perspective, but official proceedings were initiated against five...
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What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How can the shelf life of food be extended? How can we preserve the freshness of products and prevent...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and buyers can now typically find Hungarian-produced pine trees of all pine species. According to a joint...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since February 2018 –has acquired British company West Horsley Dairy. This move strengthens Granarolo’s presence on the London hospitality...
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Large companies can plan in a more predictable environment again by 2026
For large domestic companies, the year 2026 will no longer be about continuous adaptation, but rather about a return to a predictable growth path. The expected pick-up in investments, the...
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We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a comprehensive investigation into newborn diapers and various sanitary napkins to reveal the actual liquid-absorbing capacity of the products and to...
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This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence. However, employers are starting to recognize the benefits of...
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NKFH: Children’s dinnerware recalled due to inadequate consumer information
The Dinosaur World and Unicorn Magic dinnerware sets for children have been recalled due to inadequate consumer information, including because the products, contrary to the markings on them, cannot be...
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Hungarian farmers also participate in large numbers in the pan-European farmers’ demonstration in Brussels
A pan-European farmers’ demonstration of nearly ten thousand people will take place in Brussels on December 18, in which Hungarian farmers will also participate in large numbers. The participants in...
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Marketing Diamond Awards: Another record number of entries received – and you can still enter!
So far, nearly 500 agency and client entries have been received for this year’s Marketing Diamond Awards by the Hungarian Marketing Association (MMSZ), making it the most popular domestic professional...
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Billa Czechia Focuses On Quick Commerce
Billa Czechia has announced a shift in its online strategy, moving away from its traditional e-shop model to fully embrace quick commerce. This strategic pivot, driven by evolving customer behaviours...
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The number of ATMs has increased dramatically, but this is barely reflected in traffic
Banks are getting better at installing automatic teller machines (ATMs): at the end of September, well over 5,400 machines were operating nationwide, 6.4 percent more than a year earlier –...
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Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from BRG. More than eight in 10 retailers have integrated artificial...
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Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice note monologues into real-life chats over a pint with friends. The technology, which is part of a...
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The rate of submitted reports has not improved for antibiotic-containing preparations used in farm animals
In 2024, roughly half of the quantities marketed were reported as antimicrobial preparations used in the main food-producing animals, similar to previous years. The pig and rabbit sectors performed best:...
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Aldi Süd’s German flagship store: A closer look at the discounter’s largest format
With its two-thousand-square-meter flagship, Aldi Süd extends the discount template to a new scale. The concept remains streamlined yet reinforces the retailer’s quality cues across all fresh departments. Aldi Süd...
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