Market News
Shop! Ideation – conference and challenge
The Shop! Ideation conference is a joint event organised by the Shop! Association and the IRDC (Industries Research and Development Council, USA), which was held in Providence (USA) on 20-21...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
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Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
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Perceived price increase index remains high
The consumer price index fell from its very high level in 2022-23 to below 5% by the beginning of 2024. Since then it has risen temporarily above this level for...
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Egg prices up nearly one-third
According to data from AKI PÁIR, the price of table eggs (M+L) from cage farming in Hungary was HUF 63.91/egg in the first ten months of 2025, which was 31.7%...
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Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
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At profit temperature – 3 climate trends reshaping the economy
According to the World Economic Forum’s 2025 climate trend analysis, sustainability is no longer a separate project, but an integral part of corporate decision-making. This article is available for reading...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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More than 109,000 products bear the EU Ecolabel
The EU Ecolabel has reached a historic milestone: 109,096 products across Europe now carry the logo under 3,384 licenses – never before has such a wide range of green products...
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Plastic packaging waste in the EU: 35.3kg/capita
In 2023 79.7 million tonnes of packaging waste was generated in the EU – 177.8kg/capita. This was an 8.7kg/capita decrease compared to 2022, but still above the 2013 level of...
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Circular transition more urgent than ever
The Circular Economy Summit in Budapest has highlighted that rising global material use is responsible for more than half of climate impacts, making the transition to a circular economy unavoidable. This article...
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Business Days elective course: a weekend programme establishing a new tradition
For the first time this year, the programme of the Business Days conference continued over the weekend after the professional presentations: conference participants could enjoy an optional culinary and social...
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KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Domestic berry production could get a boost
The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...
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Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
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Oatly develops oat milk for automatic coffee machines
Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...
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Dietitians recommend more conscious protein consumption
According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...
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Vegan summit in Budapest
On 22 November Hungary’s first international vegan summit, Vegan Summit Budapest was held in the Europa Event Center. This article is available for reading in Trade magazin 2025/12-2026.01 The event...
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Tradition and innovation characterize this year’s Christmas candy market
Hungarian confectionery manufacturers are expecting a balanced season this Christmas. According to an overview prepared by the National Chamber of Agriculture and the Association of Hungarian Confectionery Manufacturers, interest in...
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Plant-based meat by Impossible Foods is safe for professional athletes too
Impossible Foods has made history with its Impossible Beef and Impossible Burger products, which are the first plant-based products to receive NSF Certified for Sport® certification. This article is available...
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A record amount of donations was collected in the Food Bank’s charity campaign.
A record amount of more than 18 million forints was collected from the amount offered for Nestlé products sold in Tesco in the charity campaign organized for those in need,...
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The global milk market is out of balance
The global butter market has seen a price decline in recent months. Production in the world’s leading dairy exporting countries has been steadily increasing for more than a year, while...
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