Market News
Poultry prices rose slightly
According to data from the Central Statistical Office, Hungary’s poultry meat exports increased by 3 percent to 225 thousand tons in 2024 compared to 2023. Within this, chicken meat exports...
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Estée Lauder Companies partners with Adobe to streamline digital marketing with GenAI
It aims to simplify content production and increase efficiency. The Estée Lauder Companies has announced a new partnership with Adobe to adopt Adobe Firefly and overhaul its digital marketing production...
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AM: many applications for farmers, payment of agricultural subsidies is being completed at a good pace
The payment of agricultural subsidies is progressing faster than last year, area-based subsidies are arriving at farmers at a steady pace; after the 2024 unified applications, the Hungarian State Treasury...
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Margin is very much not profit
The government announced that it would introduce a margin cap on 30 food product groups from March 17, 2025, after food inflation reached 7.1 percent in February. The decision was...
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Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain food products from March 17 – for the time being until May 31 – according to which the margin of...
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Despite global challenges, SMEs are still looking for breakthrough points in 2025
According to economic forecasts for 2025, businesses will face a number of challenges: high interest rates, inflationary pressures, geopolitical uncertainty and supply chain disruptions will all make it difficult to...
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The GVH is preparing investigations into the food trade.
According to the online Price Monitor operated by the Hungarian Competition Authority (GVH), the prices of several basic food products have decreased since Monday due to the introduction of the...
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More than half of employees received a pay raise last year
53% of Hungarian employees reported receiving a salary increase in 2024. This is a lower rate than in 2023 (61%), but higher than in 2022 (44%). Respondents are more optimistic...
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China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first two months of the year, slower than in December but better than expected, the National Bureau of Statistics (NBS) said...
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Margin freeze on around a thousand basic foods comes into effect
The margin freeze came into effect on Monday, which regulates the retail margin of around 10 percent for around a thousand basic foodstuffs in thirty product categories – announced Róbert...
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More than 17 million colorful seed packets will find their owners this season
Due to the favorable spring weather, work has started in the small gardens. According to the forecast of the Seed Association Interprofessional Organization and Product Council, this season, hobby gardeners...
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New campaign shows health ambitions of Colruyt Group
In a new campaign, Colruyt Group shows how Bike Republic, Jims, Boni Plan’t and Newpharma help consumers live healthier lives. The company wants to become a credible, reliable player in...
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PepsiCo strikes near-$2bn deal to buy Poppi
PepsiCo has struck a deal to buy US prebiotic soda brand Poppi for $1.95bn. The US drinks giant said it was looking to meet consumers’ “growing interest in health and...
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Uber Terminates Foodpanda Taiwan Acquisition
Uber has decided to terminate its agreement to acquire Delivery Hero’s Foodpanda business in Taiwan and will pay a termination fee of around $250 million (€230.2 million), the food delivery...
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In the Shadow of Child Labor – the latest episode of the NMHH Podcast deals with kidfluencers
The opinion leaders of today are influencers, who can also be considered brand ambassadors, who build a financial model on their popularity. But why do we expect the faces of...
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OKSZ: margin is not profit!
The international food retailer member companies of the National Trade Federation (OKSZ) would like to share the following facts regarding the news published in recent days regarding food inflation. Margin...
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Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase price, the prime minister said on Friday in Kossuth Radio’s Good Morning, Hungary! program. Viktor Orbán justified the introduction of...
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Margin freeze versus VAT reduction: a solution to inflation or a field for political debate?
The government has been implementing a margin freeze since mid-March, which limits the margin on 30 basic foodstuffs to 10 percent. The measure aims to reduce inflation and curb unreasonably...
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GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic foodstuffs, especially milk and eggs, has received special attention, affecting broad segments of the population. The development of high food...
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British consumers and biodegradable bottles: they are willing to pay more, but it is not enough
British consumers are willing to pay a higher price for water packaged in biodegradable plastic bottles, but the premium does not cover the significant additional cost of production, according to...
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Online grocery shopping also surged ahead of Christmas
The run-up to Christmas affected sales by online supermarket Kifli.hu in December 2024, not only boosting the basket value but also the shopping frequency. This article is available for reading...
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Bottle return 2025: this is how the system works in Hungary
The DRS will continue to provide consumers with the opportunity to contribute to environmental protection and sustainable waste management in 2025. Through further development of the system and increased consumer...
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Ice cream season in 2025: prices, trends and new flavors in Hungarian ice cream parlors
Although most of the country was greeted by cloudy, rainy weather on the weekend of March 15, this did not prevent ice cream lovers from tasting the first scoop of...
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LEGO is building its own video game development division – a new era begins
LEGO is opening a new chapter in its video game strategy: the company announced that it will strengthen its own development team and reduce its dependence on external partners. With...
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NAV inspections in spring: these businesses may be targeted
The National Tax and Customs Administration (NAV) will continue its targeted inspections in the spring of 2025, focusing primarily on catering establishments, solariums, garden centers, butcher shops, fruit and vegetable...
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Many applications for farmers and the payment of agricultural subsidies is being completed at a good pace
The payment of agricultural subsidies is progressing faster than last year, and area-based subsidies are arriving at farmers at a steady pace. After the 2024 unified applications, the Hungarian State...
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Csaba Balázs Rigó: the temporary application of the margin stop serves the interests of the Hungarian people
The President of the Hungarian Competition Authority (GVH) firmly believes that the temporary application of the margin freeze for a specific period serves the interests of Hungarian people – primarily...
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Gift ideas from AI
Just before Christmas Target’s generative AI-powered Bullseye Gift Finder made its debut in the US. This article is available for reading in Trade magazin 2025/2-3 Available on the app and...
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Margin stop: Exaggeration or necessary step? OKSZ’s criticism of the government’s measures
The government’s margin freeze has sparked another controversy in the food retail sector. The measure aims to prevent unreasonably high margins on basic foodstuffs, but according to the National Trade...
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Plant-based products can substitute meat, eggs and milk for a more sustainable future
A growing number of people are choosing plant-based products instead of conventional foods, which not only has health benefits but also environmental advantages. This article is available for reading in...
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