Market News
Crop insurance remains the most popular agricultural insurance
In Hungary, farmers paid over HUF 24.9 billion in crop insurance premiums to insurers in 2024 (–15.7 percent compared to 2023), of which HUF 23.9 billion (about 96 percent of...
Read more
EU poultry exports increase
According to the European Commission, the EU27’s poultry exports increased by 9% to 2 million tonnes in 2024 compared to the previous year. The EU’s largest target countries were the...
Read more
Lidl Launches Global Innovation Centre In Portugal, Grows Share In Italy
German discounter Lidl has chosen Portugal as the home of its two new customer-centric innovation hubs, called Lidlabs, investing €500,000 in the project. Located adjacent to Lidl stores in Linda-a-Velha...
Read more
NAK Field Days and Agricultural Machinery Show-Mezőfalva Cancelled
Due to the minimization of the risk of foot-and-mouth disease, the National Chamber of Agriculture (NAK) and the National Association of Agricultural Equipment and Machinery Distributors (MEGFOSZ) have made the...
Read more
Food waste reduction a key ESG priority for 70% of consumers
Some 70% of consumers believe retailers should focus their ESG efforts on food waste reduction rather than addressing ‘mainstream’ sustainability efforts, such as recycling. New data of over 1,000 shoppers...
Read more
Diageo spices up Captain Morgan cocktails
The brand best known for its spiced rum is leaning in to the growing popularity of “swicy” flavors with its latest launch. Captain Morgan is calling the latest flavors in...
Read more
The national hail damage mitigation system has started its eighth protection season
The National Chamber of Agriculture (NAK) launched the National Ice Damage Mitigation System (JÉGER) on April 15, which has started its eighth protection season. The system, which releases silver iodide...
Read more
Hungarian Confectionery Manufacturers Association: Hungarian confectionery industry balances in a stagnant market
The Hungarian confectionery industry saw a stagnant market in terms of volume in 2024, and the Hungarian Confectionery Manufacturers Association expects a similar or slight decrease this year. According to...
Read more
Fighting dirt and supporting sustainability
This article is available for reading in Trade magazin 2025/4. According to Gabriella Kőrösy, general manager of AC Marca Hungary Kft., the total cleaning product market expanded by 7.9% in...
Read more
Customers choose Easter sweets based on quality and price
This year’s Easter season in the domestic confectionery market is marked by awareness. Manufacturers have placed greater emphasis than ever on optimizing their product portfolio. Price sensitivity has also increased...
Read more
Hungary’s economic vulnerability: causes, consequences and possible solutions
The economic developments of recent years have once again drawn attention to the vulnerability of the Hungarian economy. The declining growth, the fluctuating forint exchange rate and the runaway inflation...
Read more
The MÁV Group helps promote cycling tourism
The MÁV group is helping to promote cycling tourism with its extensive bicycle transport options and its renewed cycling sub-page, the railway company told MTI on Saturday. According to their...
Read more
DIEGO starts 2025 with optimistic plans
Increasing price sensitivity, an unpredictable regulatory environment and new shopping habits – DIEGO is building a long-term strategy amidst these factors. In an interview with Pénzcentrum, the marketing director of...
Read more
New Year’s resolutions: two months of momentum
Foodora’s experience is that at the beginning of the year food orders and grocery shopping are influenced by New Year’s resolutions. This article is available for reading in Trade magazin...
Read more
The gap is getting wider: the purchasing value of pensions is deteriorating dramatically
The purchasing power of pensions compared to salaries will suffer another significant decline in 2025, according to new data from the Central Statistical Office (KSH). The average pension currently accounts...
Read more
On-site clearance is coming to an end, but protection continues
The fight against the foot-and-mouth disease virus on infected farms has ended, but protection must continue, the Minister of Agriculture stated at a press conference following the Saturday meeting of...
Read more
They’re queuing for angel hair chocolate ice cream
The first to make ice cream from angel hair chocolate in Hungary was patissier Dávid Jakabfi, a well-known figure in modern Hungarian confectionery. The new dessert is made from punch,...
Read more
GVH: Answear clothing online store will operate more transparently
The Competition Council of the Hungarian Competition Authority (GVH) concluded its proceedings by accepting the commitments of the Polish company operating the Answear clothing online store, and the store will...
Read more
Renewable energy and real estate development are driving green loans
According to the recently published data of the Hungarian National Bank for 2024, the total volume of green loans issued to corporate, municipal and retail customers almost reached HUF 1,300...
Read more
Digital preservation in the spirit of the alpha generation
This Easter, many Hungarian settlements are providing excellent examples of how to keep folk traditions that are often hundreds of years old alive and pass them on to younger generations....
Read more
What will 2025 look like – shall we get ready for a flying start?
In March Mesterművek Business Club welcomed its members to a special location in the MOL Tower, the Michelin Guide recommended Virtu restaurant. This article is available for reading in Trade...
Read more
EU directive: next year we will be able to find out how much our colleagues earn
The EU’s Pay Transparency Directive requires member states to comply with the objectives of the new pay transparency directive by 7 June 2026. This means that companies operating in the...
Read more
The 2025 call for applications supporting agricultural NGOs has been published
The Ministry of Agriculture intends to provide assistance to agricultural NGOs in 2025 as well, so that they can receive support for the implementation of their professional projects planned this...
Read more
Further help for livestock keepers affected by foot-and-mouth disease
Minister of Agriculture István Nagy has declared a force majeure situation due to the foot-and-mouth disease virus. This means that farmers do not need to submit a separate certificate with...
Read more
Uzbek Retailer Korzinka Secures Investment Of $110m
Uzbek-based retailer Korzinka has obtained a minority investment of $100 million (€91.3 million) to drive growth across its multichannel retail model in the country. The investment is backed by Abu...
Read more
Starbucks shakes up RTD lineup with energy drinks
The world’s largest coffee chain is seeking a bigger slice of the ready-to-drink beverage category by rolling out a new energy drink lineup that competes with players like Celsius. Starbucks...
Read more
Agricultural subsidies offer opportunities for all producers
Short supply chains strengthen the local economy, food self-sufficiency, contribute to sustainability and help strengthen traditions – said Sándor Farkas, Deputy Minister of Agriculture at the 16th Danube-Tisza Public Agricultural...
Read more
AM: partial payments in the Agro-ecological Program are progressing at a steady pace
A total of 12 billion forints worth of partial payments have been completed for 4,109 applicants in the Agro-ecological Program (AÖP). This means that the affected farmers have received support...
Read more
Kaufland expands marketplace to France and Italy
The Kaufland online marketplace set to be launched in France and Italy from late summer 2025, the company announced. The expansion will increase the number of potential online shoppers reached...
Read more
AM: Government encourages the restart of livestock farming with compensation once the danger has passed
The government’s priority goal is to stop the foot-and-mouth disease virus as soon as possible and to compensate the affected farmers. After the exemption, once the danger has passed, it...
Read more