Market News

Multi-layer paper products – for more people

Both the assortment and the size of household paper products show great diversity. This is why shelf placement is a complex and important task. The most common household paper product...

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Menacing shadows

According to a study prepared by experts of Kopint-Tárki Konjunktúrakutató Intézet Zrt. and AgrárEurópa Tanácsadó Kft about the current position of Hungarian agriculture and its future prospects, food prices are...

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Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...

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Consumer confidence in domestic meat unbroken

According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...

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More paper products sold in the first third of the year

According to data from the ConsumerScan of Gfk Hungária, sales of toilet paper, paper tissue and paper towels were up in the first third of 2008, compared to the same...

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Tips by GKI to boost growth

A series of clear and rapid economic measures have been recommended by GKI Gazdaságkutató Zrt which is composed of only a few elements, but can restore confidence in the business...

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Holes and knives

Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...

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Double digit growth in quantity as well

According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...

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True innovations behind expansion in the air fragrance market

Price competition is not quite as intense in the market of air fragrances as in other categories. Brands focus on innovation and new fragrances. According to Nóra Csizmadia, from SC...

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Danes need a pleasant environment for shopping

Modern store chains are very strong in Denmark. The food retail business is highly concentrated. Health-consciousness has a major influence on consumption, while demand for premium and luxury products is...

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More applicants for GFP funds

The Operative Program for the Development of the Economy (GFP) has become very popular. HUF 77 billion out of a total of HUF 329 billion has been made available for...

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Praline brands creating new seasons

Praline is an ideal gift, provided its not a private label. This is what brands are counting on when they increasingly focus on the gift function. The praline market which...

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Increasing role of drugstores in market of air fragrances

According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...

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Following the gendarme from Saint-Tropez

Not much remains from the charm of the French Riviéra seen in the Louis de Funés movies of the 1960’s. Though the landscape and the sea is still beautiful, industrial...

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Moderate optimism on board the OKSZ Klubhajó

According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...

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Market share of private labels continues to rise

According to data from GfK Hungária ConsumerScan, both the quantity of pralines purchased by households and the amount spent increased in the first third of the year. As a result...

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When you need a little energy

According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...

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(HU) Kereskedelem kínaiul

Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...

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First multi-sensory project in Europe

Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...

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Healthy products also need promotion

Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products....

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Britons shopping, Spaniards saving

According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...

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Summer moments

With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...

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Yearly HUF 33 billions as pocket money in our childrens' hands

According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or...

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After blokades come the ad for Apple

The Hungarian Agrar Marketing Center (AMC) call for HUF 41.6 millio value PR and advertising ad. The aim is to popular the apple consumption.  The goal is to quintuple the...

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European parliament calls for ban on cloned farm animals

The European parliament urged the EU's executive branch to ban the cloning of animals for the food trade, citing reduced genetic diversity among other concerns.  Several expert groups, including the...

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Colombia to Increase Coffee Production

Colombia plans to increase coffee production to 17 million 60-KG sacks by 2014, the government said.  The effort will carry an initial cost of $724.5 million, Agriculture Minister Andres Felipe...

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Hungarians go shopping on the weekend

In value 10% of the weekly total sales at the hypermarkets and Cash&Carry units happens on Sunday, the share is 7% at the discount stores.  According to GfK Hungaria research...

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Industry decries too complex labelling proposal

The proposed regulation on food labelling is too complicated, makes unrealistic demands on font size, and will be burdensome for SMEs, a hearing has heard.  The hearing, organised by rapporteur...

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The trade balance showed a surplus

In June 2008, the volume of foreign trade grew moderately both in exports and imports; exports were up by 2.4, imports by 5 percent as compared to the same month...

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Apple demonstration is over

On the three sites meeting come an agreement about the suppliers' price: Agrana pays 0.09 euro pro one kilo industry apple to the Hungarian growers. According to Gyula Budai, director...

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