Market News
Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Higher customer requirements
Date: 2007-01-31 08:00:00
Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...
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Season of seasons
Date: 2007-01-31 08:00:00
According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...
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Flood of imports from the EU
Date: 2007-01-31 08:00:00
According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...
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Modern store types dominate
Date: 2007-01-31 08:00:00
The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...
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Destination: Romania
Date: 2007-01-31 08:00:00
At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....
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Escape to victory
Date: 2007-01-31 08:00:00
Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....
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The brakes are on
Date: 2007-01-31 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. published on 27. December 2006, inflation is rising but balance is starting to improve. Investor confidence and the HUF are both improving...
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The market has expanded both in terms of value and volume
Date: 2007-01-31 08:00:00
Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...
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30 years of shopping malls
Date: 2007-01-31 08:00:00
The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...
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Two thirds of dried meat products are sold in modern stores
Date: 2006-11-20 08:00:00
The segment of dried and partially dried sausages took a 23 per cent share from the market of meat products in terms of value, while 12 per cent in terms...
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Market share of Hungarian milk declines
Date: 2006-11-20 08:00:00
Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005....
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Hyper markets responding to challenge by discount chains
Date: 2006-11-20 08:00:00
70 per cent of French retail trade in food is concentrated in the hands of the five biggest companies. The largest European chain, Carrefour has its HQ in France and...
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Dieting after the feast
Date: 2006-11-20 08:00:00
Serious recession after the big boom – this is the winter situation in the market of meat products. The effects of restrictive government measures on consumer spending can already be...
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Excessive production
Date: 2006-11-20 08:00:00
Hungary’s annual grain production is between 9-17 million tons. The domestic market absorbs less than 8 million, while the rest is exported or offered into intervention. Hungary is a net...
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Keep it simple…
Date: 2006-11-20 08:00:00
In recent years, I have noticed that performing our duties mechanically, in accordance with internationally accepted “best practices” was often no longer enough to get the results expected from us....
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Discount stores rearranging the candy market
Date: 2006-11-20 08:00:00
The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...
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Only two companies left in the domestic market
Date: 2006-11-20 08:00:00
Sugar factories had a profitable year in 2004, while not all sugar beet producers were as lucky. In Hungarian sugar factories almost half a million tons of white sugar were...
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Promotions to meet special needs
Date: 2006-11-20 08:00:00
With international trade and international brands, the conscious and well-informed cosmopolitan has also appeared. European customers wish to see behind the wide assortment of products available to them. This is...
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Candies: cheap success
Date: 2006-11-20 08:00:00
One out of three candies is a private label product. Average prices are falling, and larger size bags are becoming more popular. Candies seem to be getting „discounted”. It is...
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Production of sweets is shrinking, consumption is not
Date: 2006-11-20 08:00:00
The Hungarian confectionery market grew by 1.5% last year. The domestic range of products meets the Western-European standards, and the market is ruled by the biggest European producers. The competition...
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Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
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Pet food sales showing steady development
Date: 2006-11-20 08:00:00
Retail trade of pet foods amounted to approximately HUF 35 billion and can expand further. Retail sales grew by 2-3 per cent in the October 2005–September 2006 period compared to...
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From German to Latin taste
Date: 2006-11-20 08:00:00
Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...
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New pace in market research
Date: 2006-11-20 08:00:00
Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...
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