Market News

(HU) Már nincs madárinfluenza veszély

...

Read more

(HU) Javult a magyar versenyképesség

...

Read more

Delayed effect

The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...

Read more

Labelled chips

Should we stick to the old magnetic code, or should we change to the smarter RFID? According to experts, we should wait. At the Football World Cup held in Germany,...

Read more

Misleading unless considered carefull

Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...

Read more

Early birds are there

Romania might not only be a market and a supplier of cheap products for Hungary. A number of Hungarian enterprises are already present in Romania. For example, ABO group have...

Read more

Virtual marketplaces

Web sites which help businesses to make business electronically exist on the Internet. The operators of Agrágkapu introduced e-commerce into a field that is very remote from the IT scene....

Read more

It’s easier together

Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...

Read more

Everybody is opening

Competition for the Romanian food market is tough. Most of retail trade still takes place in traditional, small stores, but modern stores are spreading quickly. The volume of retail trade...

Read more

Shopping from the armchair

According to an estimate by GKI Zrt., the volume of retail trade via Internet has reached HUF 12 billion in 2004, exceeded HUF 19 billion in 2005 and was between...

Read more

Tea- experience to let us know what we like!

Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...

Read more

Improving position for ham in an expanding market

According to Nielsen, some growth was detectable in the retail trade of cooked/smoked meat. The combined market share of the three seasonal Easter product categories increased by half a per...

Read more

Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...

Read more

Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

Read more
Oldal