Market News
Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
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Award for TV2 BRANDcare – T-Home cooperation
Date: 2009-04-05 08:00:00
In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...
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Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
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Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
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Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
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Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
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Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
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Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
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Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
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Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
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5.4 percent rise in income in competitive sector
Date: 2009-04-05 08:00:00
Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...
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A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
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Recession in butchers’ shops
Date: 2009-04-05 08:00:00
Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...
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Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
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Expectations reaching lowest point ever
Date: 2009-04-05 08:00:00
The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...
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At least 25 thousand consumer-protection check-ups this month
Date: 2009-04-03 14:22:00
Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April. The major emphasis of these...
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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid
Date: 2009-04-03 04:23:56
It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...
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Chocolate-industry is not at all touched by the crisis
Date: 2009-04-03 03:14:12
In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...
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Baby food experiencing the largest sales growth in the speciality food market
Date: 2009-04-03 02:04:12
Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...
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A 20 percent decrease of oilseed products
Date: 2009-04-02 21:43:00
Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...
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Increasing price of living pig and import-competition getting stronger
Date: 2009-04-02 21:37:00
Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger. The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...
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Energy-drinks appear to be crisis-resistant
Date: 2009-04-01 20:52:00
In spite of the crisis, a bustling trade can be seen in the energy-drink retail-sphere. Retail volume faces a 31 percent expansion value-wise, whereas a 42 percent increase when it...
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Food sales price grow by 2.8%
Date: 2009-04-01 05:27:02
According to Central Statistic Office Domestic sales prices of industry rose by 2.4% in February 2009 compared to the previous month and were 6.6% higher than in February 2008. ...
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The latest downgrade may have serious consequences for the market
Date: 2009-04-01 04:28:44
Hungary's sovereign debt is just a step away from falling to junk status, after the latest downgrade by Standard & Poor's, American business magazine Forbes pointed out on Tuesday. S&P...
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Keeping stores close would save more workplaces
Date: 2009-03-31 19:44:00
Fewer workplaces were forced to close if stores would not open on Sunday – the trade union of commercial clerks (KASZ) claims. SZ-president József Sáling pointed out that keeping stores...
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