Market News
More OTC products available
Date: 2007-04-25 08:00:00
The Hungarian market of OTC products is between HUF 70-80 billion annually. Food retail trade may take a 3-4 per cent share from this market. The OTC market shows annual...
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When Christmas is over
Date: 2007-04-25 08:00:00
Growth of the revenues in retail trade slowed down in January 2007 again. It was only 1,2 per cent more than a year before. Retail sales totalled HUF 404,7 billion...
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More polite pharmacists
Date: 2007-04-25 08:00:00
Most OTC products have been available outside pharmacies since January while the magnitude of the number of stores where such products could be sold theoretically is measured by hundreds of...
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Taxation quiz in Eastern Europe
Date: 2007-04-25 08:00:00
The contradiction between national systems of taxation and the international business environment is pointed out in a recent report by PricewaterhouseCoopers about tax legislation in Eastern European countries. Taxes are...
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Household appliances: over the top
Date: 2007-04-25 08:00:00
Sales of electric appliances grew dynamically in 2004-2005. Sales continued to rise last year, but at a slower rate. Prices are falling. A major driving force behind the growth seen...
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Everything for the client
Date: 2007-04-25 08:00:00
Clients of consulting services in Hungary are either local subsidiaries of multinationals, which expect to get the same service as anywhere else, or Hungarian companies which are often in the...
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Time to move on from basics to extras
Date: 2007-04-25 08:00:00
Most households are well equipped nowadays, which means the main motive behind new purchases is buying modern technology. The price-focused attitude is becoming even less common here than in the...
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Manchester, England, England…
Date: 2007-04-25 08:00:00
The song from the musical “ Hair” does not mean too much to today’s teenagers. The football club Manchester United is the first thing most people think of when they...
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Label of disgrace
Date: 2007-04-25 08:00:00
The results of the food safety inspections carried out before Easter show that all members of the food supply chain made an effort to comply with the law. Everybody ended...
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Clotted cream, cottage cheese, yoghurt: booming sales
Date: 2007-04-25 08:00:00
Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...
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What is a tax refund for?
Date: 2007-04-25 08:00:00
A tax refund for manufacturers would help them to retain their leading position in the market of household electric appliances and employees to keep their jobs according to a proposal...
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Corporate football
Date: 2007-04-25 08:00:00
Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...
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Still in pessimistic mood
Date: 2007-04-25 08:00:00
According to the latest survey prepared for K&H Bank, the confidence index of the small and medium enterprise sector rose from –61 points to – 53 points recently. K&H Bank...
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How should I tell you?
Date: 2007-04-25 08:00:00
Clotted dairy products are healthy, but this fact is rather difficult to communicate. More expensive categories show more dynamic development, but this is also a HUF 50 billion segment. Increasing...
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Rejuvenating cure with Forgó-Morgó
Date: 2007-04-25 08:00:00
More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...
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The system of six thinking hats
Date: 2007-04-25 08:00:00
Improving the efficiency of decision making is ever more frequently a topic of discussion in business literature. In April, two lectures were given by Edward de Bono about the peculiar...
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Austrian food tour
Date: 2007-04-25 08:00:00
Austrian Food Weeks were held in Interspar, Kaiser’s and Spar stores for the fourth time between 8-22. March this year, as well as in Cora hyper markets between 11. April...
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Impulse for the ice cream market
Date: 2007-04-25 08:00:00
The unusually warm weather had a favourable effect on the retail sales of ice cream. Retail sales of ice creams grew by 26 per cent in terms of value last...
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What is CECED?
Date: 2007-04-25 08:00:00
CECED was founded by eleven manufacturers and distributors of household appliances in 2004. The founders were BSH Kft. (distributor of the brands Bosch, Siemens and Ufesa ), DOMETIC Rt., Electrolux...
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Domestic training to keep up
Date: 2007-04-25 08:00:00
According to Erika Szabó, strategic director of Manager Könyvkiadó, there is demand for such programs in Hungary. The training course „Six Thinking Hats – Stages of parallel thinking” offered by...
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Peanut bars are the most popular
Date: 2007-04-25 08:00:00
Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...
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Specialities for the summer ice age
Date: 2007-04-25 08:00:00
When hyper markets lose market share in a category, while private labels are more popular than ever, it is reasonable to suspect discount stores behind this trend. Discounts stores not...
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Several benefits pointed out in the campaign
Date: 2007-04-25 08:00:00
In this campaign, CECED intends to point out how much more energy is consumed by older household machinery compared to modern and efficient models. It is also emphasised that retailers...
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When competitors use price to attack
Date: 2007-04-25 08:00:00
Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...
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Széchenyi Card: always at hand
Date: 2007-04-25 08:00:00
64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...
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Gel fix and preserving sugar on top of the list
Date: 2007-04-25 08:00:00
According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...
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High prestige ice tea brands
Date: 2007-04-25 08:00:00
Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...
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