Market News
Politicians promise more efficient consumer protection
Date: 2010-06-17 08:00:00
We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...
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Mystery shopping is in the focus
Date: 2010-06-17 08:00:00
In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...
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The ice tea market is going greener
Date: 2010-06-17 08:00:00
– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....
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Why does UHT milk have a longer shelf life?
Date: 2010-06-17 08:00:00
Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...
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Food product prices did not grow above the average
Date: 2010-06-17 08:00:00
After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...
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Slow building up behind peach and lemon
Date: 2010-06-17 08:00:00
The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....
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Paths, roads and dead ends
Date: 2010-06-17 08:00:00
With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...
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Food product foreign trade reduced by 5 percent in a year
Date: 2010-06-17 08:00:00
According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....
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Private label ice teas are on the increase again
Date: 2010-06-17 08:00:00
GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...
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Optimistic retailers
Date: 2010-06-17 08:00:00
Richard Ellis Group Inc. surveyed more than 100 retail executives in March-April in the US. Nearly 70 percent of them said there was a global improvement taking place and 92...
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It is still Forint that performs the worst
Date: 2010-06-17 08:00:00
In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...
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For cooking, storing and carrying
Date: 2010-06-17 08:00:00
The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009....
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Wal-Mart transportation
Date: 2010-06-17 08:00:00
Wal-Mart, the world’s biggest retailer has taken over the complete transportation tasks of all of its suppliers in the US. The company’s goal is to guarantee cheaper transportation of manufacturers’...
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Coloured toilet papers
Date: 2010-06-17 08:00:00
The dominance of white toilet papers has come to an end! Renova, a prestigious manufacturer put red, orange, fuchsia and black toilet papers on the market, trying to grab the...
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Market expansion has continued
Date: 2010-06-17 08:00:00
Household paper product sales continue to grow: in the May 2009-April 2010 period sales were 8 percent higher than a in the previous twelve months. Toilet papers, tissues, paper towels...
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More emotions!
Date: 2010-06-17 08:00:00
Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...
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‘Do it yourself’ pet food
Date: 2010-06-17 08:00:00
Canadian company RedMoon gives the ability to customers to create the food specific to their pets’ individual needs. First they have to select the ingredients, and then give the activity...
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More economical manufacturer paper products and private labels with improved quality
Date: 2010-06-17 08:00:00
In 2009, the household paper market expanded by 1 percent in terms of volume and by 9 percent in value – a growth largely generated by toilet paper. Sales stalled...
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The Web – where shopping starts
Date: 2010-06-17 08:00:00
A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...
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Golden lacquer on chicken legs
Date: 2010-06-17 08:00:00
The Deli Garage, a German company came out with something really surprising: a food colouring spray that does not spoil our meal, neither its taste nor its consistency – it...
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With enhanced partnership for survival
Date: 2010-06-17 08:00:00
Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...
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Will consumers use it?
Date: 2010-06-17 08:00:00
The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...
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Positive trends in Europe
Date: 2010-06-17 08:00:00
Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...
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Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00
Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...
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Brands and celebrities
Date: 2010-06-17 08:00:00
Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...
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Demand for market information increased
Date: 2010-06-17 08:00:00
Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...
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Innovation, mobility, consumption
Date: 2010-06-17 08:00:00
The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...
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Coupons in catering
Date: 2010-06-17 08:00:00
For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...
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Grill products have become less hypermarket-centred
Date: 2010-06-17 08:00:00
Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...
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Invisible investigators
Date: 2010-06-17 08:00:00
Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...
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