Market News

Hungary's competitiveness has improved

Hungary improved from last year’s 45th place to the 42nd in IMD’s 2010 competitiveness rankings – reports the Swiss IMD, the world's leading business school. According to the latest ranking;...

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The Ifo-index shows an improvement the global economic sentiment

The global economic sentiment index of the German IFO Institute for Economic Research improved further. The index of the second quarter rose to 104.1 points, from the former 99.5 points...

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The European Parliament does not support meet glueing

The European Parliament vetoed the European Commission's decision, which made it possible to use the thrombin enzyme as food additive. The thrombin was used to glue the meet parts that...

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Members of the food chain are more disciplined year by year

In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....

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Inflation in Hungary is the highest

In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...

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This year’s mineral water season may bring elevated prices

Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...

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Consumer trust

Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...

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Industry in the EU shows signs of recovery

Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...

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Whitening toothpaste is stable in popularity

Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...

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Rapid alerts

RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...

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Variations on eco-bottle

Andrew Kim, an 18-year old designer unveiled a new concept, which uses squared Coca-Cola bottles that can be folded when empty – they become up to two-thirds smaller than when...

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The teeth situation

Hungarian people’s oral hygiene is still below par. Márton Pál, brand builder with Unilever Magyarország Kft. shared some data with us: toothbrush usage is 1/person/year, toothpaste consumption is 3 tubes...

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Heartening domestic retail data

According to KSH’s report, after a 0.6-percent growth in January, retail turnover in Hungary stagnated in February, but the annual downturn diminished from 5.6 to 4.3 percent. In terms of...

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Cheese in chocolate-type multi-block form

Chunka Cheese’s experts had two things in mind when they created a cheese block design that is similar to a chocolate bloc or bar: convenience and simplicity. Smaller sections of...

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Functionality gets a leg up

The economic recession hit the foot care category hard, buyers were forced to make decisions by looking at the prices only, which resulted in a fallback amongst premium brands. Renáta...

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Hungarian pigs cannot cope with competition

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...

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ChocolateStory

These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...

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Shoe care brands are strong

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

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Economic policy dilemmas

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...

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Most people expect the growth of the Internet

Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...

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Gloomy Sunday?

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

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In the developed world growth is already palpable

According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....

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Surprising changes in online content consumption

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...

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Tracked fleets

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

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Strengthening Forint, expanding food export

According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....

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Competing with the neighbours drives the garden product market

Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...

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PDA and smartphone: about to merge

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

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Agricultural prices augmented at the beginning of the year

KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...

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Germans shoppers buy comfortably in a pleasant environment

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

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Behind the scenes

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

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