Market News
RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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Globetrotter store system in Köln – shopping in the 21st century
Date: 2008-03-28 08:00:00
All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...
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Carried away by trends
Date: 2008-03-28 08:00:00
Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...
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Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
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Digital Signage – the future is here!
Date: 2008-03-28 08:00:00
– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...
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30–40 age group drinking fruit juice
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...
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Instore: the moment of truth
Date: 2008-03-28 08:00:00
Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...
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Canned beer increasingly popular
Date: 2008-03-28 08:00:00
Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...
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Fighting instore theft
Date: 2008-03-28 08:00:00
There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...
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Constant change
Date: 2008-03-28 08:00:00
The cliché that change is the only thing that is constant is especially true for the food retail sector. The appearance of Aldi will definitely have a serious impact on...
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Magnetic beer brands in hyper markets
Date: 2008-03-28 08:00:00
Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Lessen the mirelit brick
Date: 2008-03-28 08:00:00
There is a shortage of some vegetables a result of last year’s drought. When stocks run out, we will have to wait until the season arrives. Refrigerating enterprises have only...
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Date Swedes and drink beer with Romanians!
Date: 2008-03-28 08:00:00
A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...
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Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
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Ban on smoking?
Date: 2008-03-28 08:00:00
According to Ágnes Horváth, minister of health, her ministry will submit the bill for the amendment of the law on the protection of non-smokers to parliament by the end of...
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Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
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Barbecue season to start early
Date: 2008-03-28 08:00:00
The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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Minimundus, the country brand
Date: 2008-03-28 08:00:00
Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...
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Drugstores holding largest market share in body lotions
Date: 2008-03-28 08:00:00
Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....
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Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Chains of small stores suffering biggest loss 2007
Date: 2008-03-28 08:00:00
According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....
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Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
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More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
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CIES: business objectives and responsibility
Date: 2008-03-28 08:00:00
According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....
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FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
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Market of washing powder shrinking – fortunately this time
Date: 2008-03-28 08:00:00
While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...
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