Market News
New orders for processing sector down by a quarter
Date: 2009-03-05 08:00:00
Industrial production was down by 12 percent in November 2008, compared to November 2007. Production in the first 11 months of 2008 was up by 0.4 percent compared to the...
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Typical consumers of seasonal sweets are young
Date: 2009-03-05 08:00:00
Sales of Easter chocolate figures continue to drop. Hyper markets remain the primary distribution channel, while the market share of small stores continues to shrink, according to data from GfK...
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Different trends for light milk and light soft drinks
Date: 2009-03-05 08:00:00
According to data from the GfK Hungária ConsumerScan, the popularity of both low and high fat content milks increased in the first nine months of 2008, but that of normal...
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Modest year for hotels
Date: 2009-03-05 08:00:00
Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...
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Seasonal market of cooked ham stable at HUF 12 billion
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of processed meat were up by 4 percent in terms of value, while cooked ham produced stagnation in 2008. Sales of cooked ham...
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Calories in system of classification
Date: 2009-03-05 08:00:00
According to the findings of several surveys, Hungarian consumers are becoming increasingly health conscious, as illustrated by the growing popularity of nutritional labelling systems and programs. Initiatives aimed at orienting...
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Discounts challenging big hyper markets
Date: 2009-03-05 08:00:00
The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...
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Less imported ham – can domestic industry benefit from this?
Date: 2009-03-05 08:00:00
„I have some good news and some bad” – one could say. The good news is that if the HUF will stay as weak as it is now, then domestic...
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Three-quarters of domestic production is exported
Date: 2009-03-05 08:00:00
While total food consumption is declining, the consumption of bio food is growing. Bio production is based on transparent and clear regulations, which guarantee that it is compliant with specific...
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Worse Coface ratings for China and Russia
Date: 2009-03-05 08:00:00
For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....
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Market share of light products growing
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of carbonated soft drinks were down by 4 percent in terms of quantity last year, with total sales stagnating around HUF 56 billion....
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Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Zero producing a plus for the light segment
Date: 2009-03-05 08:00:00
Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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Eight out of ten households buying carbonated soft drinks
Date: 2009-03-05 08:00:00
The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Reaching for the bottle
Date: 2009-03-05 08:00:00
It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...
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Dietary supplements mainly from drugstores
Date: 2009-03-05 08:00:00
The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...
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Millions of people sensitive to food
Date: 2009-03-05 08:00:00
Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...
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Code kept warm
Date: 2009-03-05 08:00:00
Food manufacturers and retailers seem to have finally reached an agreement about a Code of Ethics. Their objective has been to set a universal standard for market players to be...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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Growth by small specialised food stores
Date: 2009-03-05 08:00:00
Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...
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On line store for Hungarian products in March
Date: 2009-03-05 08:00:00
The intention of Prémium Hungaricum Egyesület is to help Hungarian SME-s from the food sector in entering the market. This is why they are planning to start up an online...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Meat market exposed to changes in exchange rates
Date: 2009-03-05 08:00:00
Global trends in the meat and poultry markets are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI can be...
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Record breaking growth for chemical products
Date: 2009-03-05 08:00:00
Top list of chemical products producing most dynamic growth in 2008 (percentage on 2007 basis)....
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Toilet cleaners showing growth
Date: 2009-03-05 08:00:00
According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10...
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